Jan 6, 2014

Media briefs: Bulmers apology … The Oz‘s Aussie … Ashes glory …

Bulmers Cider has confused a famous teetotal and alcohol hater with the founder of its brand. Plus other media tidbits.

Correction of the day. British cider maker H.P. Bulmer has got itself into quite the sticky situation. Bulmers wanted to highlight its heritage with an ad celebrating the foundation of the company, when Reverend CH Bulmer gave his sons Fred and Percy a loan to fund their cider-making venture ...


Problem was, someone used the wrong search term for the image, or assumed that all 19th-century British white reverends look the same. The picture in the advert actually depicts Reverend Hugh Price Hughes, who spent his life trying to help alcoholics give up the demon drink. Bulmers has issued a grovelling apology in the UK's Company magazine, where the original ad ran ...

Bulmers correction

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One thought on “Media briefs: Bulmers apology … The Oz‘s Aussie … Ashes glory …

  1. klewso

    I want to vote for Rupert as “Australian of the ear” – I know he isn’t one of us, but then tis is going to be judged by one of his papers – with their special kind of selective dispensation?

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