Dec 5, 2013

Journalism crack: exposing the Daily Mail‘s dark arts

How did the trashy, uber-tabloid Mail Online become the most-read newspaper website in the world? We take a look at the top 10 reasons for its phenomenal success on the eve of an Australian launch.

Matthew Knott

Former Crikey media reporter

Australian web users may not be overly familiar with Mail Online, but they’re about to be. The UK Daily Mail‘s internet offshoot, already the most popular newspaper website in the world, is launching in Australia next year. Crikey takes a look at the top 10 reasons for the site’s success …


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5 thoughts on “Journalism crack: exposing the Daily Mail‘s dark arts

  1. zut alors

    It’s hard to imagine the habitual Mail reader has an adequate attention span to complete reading a 40-word headline.

  2. John Taylor

    Given the superficiality to which this country has fallen the Daily Mail will do well.

  3. Keith Thomas

    That’s how it attracts readers/visitors.

    But how does it make money?

  4. Patrick

    Dumb and getting dumber.

  5. Lubo Gregor

    Oh gosh, I feel sorry for you having to even look at their website. It would make me bleed from my ears. I too think they will do well in this country *sigh*

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