Saville's Shout

Dec 3, 2013

Saville’s Shout: Nine’s lives … charitable film … Dinnigan’s advice …

How much would you pay for Channel Nine? You get more than a choctop at the movies with Peter Hall. And Collette Dinnigan says for god's sake, brighten up.

Margot Saville — <em>Crikey</em> Sydney reporter

Margot Saville

Crikey Sydney reporter

Nine lives and then a post-float death? Shares in the company that owns the Nine television network, Nine Entertainment, will hit the sharemarket boards this Friday, putting a value on a conglomerate that also owns ticketing company Ticketek and website ninemsn. Nine, formerly owned by the Packer family, will end up with a market capitalisation of up to $2.2 billion, with shares expected to trade in a range of $2.05 to $2.35.

But anyone interested in a long-term investment in a free-to air-television company should be looking at television viewing trends. Earlier this year, Morgan Stanley analyst Benjamin Swinburne published charts showing that there had been a 50% collapse in US broadcast television audiences since 2002. In Australia, the trend line is in the same direction.

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