Ten yanks A League of Their Own from the schedule at the last minute, flicks in repeats of Modern Family from 7.30pm (probably repeats of repeats of repeats) and the audience grows, with Homeland popping back over 400,000 metro viewers and over 570,000 nationally. It’s not rocket science, this TV programming stuff. There are some simple things to remember, such as not giving viewers rubbish like A League Of Their Own, and if you do, don’t leave it there to antagonise those viewers still loyal to the network, as Ten did for weeks.

Apart from that, a typical late ratings night in metro markets. Seven edged out Nine in metro All People, Nine beat Seven in the key demos. Ten was fourth, the ABC was third. In the regions, Seven was again a convincing winner, with the ABC a solid third and Ten a weak fourth. There was a certain lassitude among viewers last night who know the end of the 2013 is almost upon them. The evenings are longer, the nights warmer, better things await such as travelling overseas, reading books, drinking and eating, speech days and nights and then holidays, beach, sailing or sport. The summer of sport starts early with the first Ashes test this Thursday, then there’s the Christmas feast and the Boxing Day and New Years tests, broken by a raging hangover (aka New Years Eve). Then out of the blue, it’s the Australian Open Tennis on Seven.

Sound the ratings tocsin. Wake up Ten, Wake Up’s slow slide continues — 39,000 national/ 27,000 metro/12,000 regional viewers yesterday. Studio 10 is no better, with 44,000 national/ 31,000 metro/ 13,000 regional viewers — both down 1000 metro viewers from the previous Monday and almost 50% down on their debut morning figures. Although not unexpected, it was probably the most important bit of ratings news from yesterday and last night. Ten’s twin morning programs are on the edge of the apocryphal cliff. How long they remain there is up to the network’s management and viewers who seem distinctly uninterested in both offerings.

Network channel share:

  1. Seven (29.4%)
  2. Nine (28.5%)
  3. ABC (20.1%)
  4. Ten (16.5%)
  5. SBS (5.4%)

Network main channels:

  1. Seven (21.7%)
  2. Nine (21.0%)
  3. ABC1 (14.2%)
  4. Ten (10.1%)
  5. SBS ONE (4.6%)

Top 5 digital channels: 

  1. 7mate (4.5%)
  2. GO (4.1%)
  3. ABC 2 (3.7%)
  4. Gem (3.5%)
  5. Eleven (3.4%)

Top 10 national programs:

  1. Seven News — 1.853 million
  2. Nine News — 1.798 million
  3. The Big Bang Theory repeat (Nine) — 1.781 million
  4. The Big Bang Theory (Nine) — 1.742 million
  5. Home and Away (Seven) — 1.613 million
  6. The Blacklist (Seven) — 1.612 million
  7. Highway Patrol (Seven) — 1.597 million
  8. Air Rescue (Seven) — 1.385 million
  9. Today Tonight (Seven) — 1.342 million
  10. ABC News — 1.325 million

Top metro programs:

  1. Seven News — 1.259 million
  2. The Big Bang Theory repeat (Nine) — 1.232 million
  3. Nine News — 1.229 million
  4. The Big Bang Theory (Nine) — 1.158 million
  5. Today Tonight (Seven) — 1.102 million
  6. A Current Affair (Nine) — 1.091 million
  7. Home and Away (Seven) — 1.037 million
  8. The Black List (Seven) — 1.029 million
  9. Highway Patrol (Seven) — 1.022 million

Losers: Nothing really comes to mind on a boring night. Wake Up and Studio 10 in the morning. $12 million being slowly wasted. Sad.Metro news and current affairs:

  1. Seven News — 1.259 million
  2. Nine News — 1.229 million
  3. Today Tonight (Seven) — 1.102 million
  4. A Current Affair (Nine) — 1.091 million
  5. ABC News  – 875,000
  6. Australian Story (ABC1) — 855,000
  7. 7.30 (ABC1) — 798,000
  8. Four Corners (ABC1) — 688,000
  9. Ten Eyewitness News — 667,000
  10. Media Watch (ABC1) — 573,000

Metro morning TV:

  1. Sunrise (Seven) – 378,000
  2. Today (Nine) – 338,000
  3. The Morning Show (Seven) — 169,000
  4. Mornings (Nine) — 135,000
  5. News Breakfast (ABC1, 66,000 and 44,000 on News24) — 110,000
  6. Studio 10 (Ten) — 31,000
  7. Wake Up (Ten) — 27,000

Top five pay TV channels:

  1. TV1 – (3.o%)
  2. LifeStyle – (2.9%)
  3. Fox 8 – (2.2%)
  4. UKTV – (2.0%)
  5. Sky News – (1.7%)

Top pay TV programs:

  1. New Tricks (UKTV) — 74,000
  2. The Walking Dead (FX), Coronation Street (UKTV) – 63,000
  3. Phil Down Under Revisits (LifeStyle), Family Guy (Fox) – 55,000
  4. Eastenders (UKTV) – 54,000
  5. The Simpsons (Fox 8) – 53,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

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