and Herald Sun
editor Bruce Guthrie is preparing to launch a new Melbourne-based news website named The New Daily
The site is expected to have a mass-market, general-interest flavour with an emphasis on news rather than opinion.
Despite speculation he had left Fairfax
to launch The Huffington Post
in Australia, Crikey
understands former Age
online editor Daniel Sankey will be the site’s editor and that Guthrie will hover above in a publisher/editor-in-chief role. Section editors for finance, entertainment and lifestyle have also been hired, but are sworn to secrecy under confidentiality arrangements.
The New Daily
is expected to launch during the coming week.
While The New Daily
's journalism will be independent, Crikey
understands the site is being funded in part by superannuation companies. The domain name, thenewdaily.com.au
, was registered in March by the Industry Super Network.
Unlike competitor sites The Age
and the Herald Sun
, The New Daily
will not be behind a paywall.