There’s only one word this morning: Ja’mie. Yes she’s a private schoolgirl, but she’s also a subversive. Some schools are going to come to hate her. A necessary antidote to all the worthy rubbish that appears in the media around this time of year (final exams, school formals, Schoolies, speech nights and days etc). So 1.273 million national/ 924,000 metro/ 349,000 regional viewers liked her and watched, helped by a very solid Gruen Planet (1.498 million national/ 1.070 million metro/ 428,000 regional viewers). They were the best performing of the post 7pm programs across the country in all markets last night. In fact Ja’ime: Private School Girl was the most-watched program in the 16-to-34 and 18 to 49 demos, by both men and women. Bad luck Ten.

Nine won the metro markets, with the ABC again easily finishing third ahead of a fairly solid Ten. But Seven reversed that in regional markets and was an easy winner, as was the ABC over Ten, which remains on the nose with regional viewers.

Tip: Will the TV industry go to a full national ratings panel and reporting in 2014? I hear it is being actively discussed in the industry and at OzTAM, the ratings group owned by the commercial networks. No decision as yet. The new system would have national figures, like those Crikey now report (we are the only media to do so). National Total People, and demos would be given, and national share data. Metro and regional breakdowns would still be issued. Seven wants it (because it is a regular national winner, thanks especially to its dominance of Queensland). Nine doesn’t like the fact that Seven does better nationally and Ten doesn’t like the fact that national data will make its performance look even worse than it is. But Australia is a national market these days and one day (if you believe in fairies at the bottom of the garden) the new Federal government and the industry will strike a deal on getting rid of the 75% rule and going to a national audience. Nine can’t really object because it wanted the merger with Southern Cross Austereo ahead of the ALP Government’s abortive attempt to get rid of the restriction earlier this year. And if Seven and Nine agree then Ten is outvoted on OzTAM. Such a move will also force many of the media buying groups to treat regional Australia seriously and not as an after thought. Regional Australia is a more conservative audience than say Sydney and Melbourne.Brisbane is more conservative than the two bigger capitals, and Adelaide and Perth view TV at times like a hybrid of Sydney and Melbourne and regional Australia, especially when it comes to programs like The Biggest Loser, Big Brother, The Bachelor etc. The X Factor and The Block though do well.

Network channel share:

  1. Nine (28.7%)
  2. Seven (27.3%)
  3. ABC (20.9%)
  4. Ten (18.5%)
  5. SBS (4.7%)

Network main channels:

  1. Nine (19.7%)
  2. Seven (18.8%)
  3. ABC1 (14.9%)
  4. Ten (12.2%)
  5. SBS ONE (3.9%)

Top digital channels: 

  1. 7mate (5.1%)
  2. GO (4.8%)
  3. Gem (4.2)
  4. Elven (3.%%)
  5. ABC2, 7TWO (3.3%)

Top 10 national programs:

  1. Nine News — 1.724 million
  2. Seven News — 1.639 million
  3. Gruen Planet (ABC1) — 1.498 million
  4. Home and Away (Seven) – 1.350 million
  5. Ja’ime: Private Schoolgirl (ABC1) — 1.273 million
  6. Marvel’s Agents of S.H.I.E.L.D. (Seven) — 1.253 million
  7. Today Tonight (Seven) — 1.237 million
  8. ABC News — 1.218 million
  9. Big Brother (Nine) — 1.204 million
  10. SlideShow (Seven) — 1.138 million

Top metro programs:

  1. Nine News — 1.142 million
  2. Gruen Planet (ABC 1) — 1.070 million
  3. Seven News — 1.058 million

Losers:  Ten’s Wonderland (714,000 national/ 499,000 metro/ 215,000 regional viewers). It’s still in search of a reason for being on air.

 Metro news and current affairs:

  1.  Nine News — 1.142 million
  2.  Seven News — 1.058 million
  3. Today Tonight (Seven) — 998,000
  4. A Current Affair (Nine) — 894,000
  5. ABC News — 796,000
  6. 7.30 (ABC1) — 683,000
  7. Ten News — 607,000
  8. The Project (Ten) – 500,000
  9. Lateline (ABC1) — 181,000
  10. Ten Late News — 141,000

Metro morning TV:

  1. Sunrise (Seven) – 402,000
  2. Today (Nine) – 320,000
  3. News Breakfast (ABC1, 76,000 + 40,000 on News24) — 116,000

Top pay TV channels:

  1. TV 1 (3,2%)
  2. Fox Sports 1 (3.1%)
  3. Fox 8 (3.0%)
  4. Sky News, LifeStyle (2.6%)
  5. Discovery, A&E, Disney Jr (1.5%)

Top five pay TV programs:

  1. Cricket: ODI: India v Australia, Game 4 (Fox Sports 3) – 125,000
  2. Location Location Location (LifeStyle) – 117,000
  3. Family Guy (Fox 8) — 74,000
  4. Family Guy (Fox 8) — 69,000
  5. The Simpsons (Fox) – 68,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

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Peter Fray
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