Oct 23, 2013

Lachlan Murdoch’s grand vision for Ten, two years on

Lachlan Murdoch promised to take Channel Ten in a new direction, declaring the company to be "totally stuffed". Has his promised turnaround in the company's fortunes eventuated?

Paddy Manning

Crikey business editor

Lachlan Murdoch

There is some rewriting of history going on at Channel Ten. At the company’s annual meeting almost two years ago, interim chief executive Lachlan Murdoch stepped down off the stage and, dispensing with the autocue, took to the floor like a rock star with a roving mic.

Given Ten’s current predicament, underlined by last week’s shocker of a profit result, Murdoch’s speech back then makes interesting reading.

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6 thoughts on “Lachlan Murdoch’s grand vision for Ten, two years on

  1. Edward James

    I do not think so, I think it is still totally stuffed. It is way past time to have our primary TV accessible over the internet. While digital signal promised advertisers better access to market to target particular audiences. Who is it now, who dose not record programs and then FF through ads ? Edward James

  2. Venise Alstergren

    For heaven’s sake GINA REINHART, you forget that our Asian neighbours are, on the whole, miles better educated than Australians; therefore they probably would prefer to be a part of an audience watching a TV station catering to an age group 35-55.

    GINA, why do you think audiences have drifted away from all three commercial stations? People get sick of being treated like ten year olds. You can’t buy good taste so why do you attempt to ram more kid’s muck down the viewers throats. Leave the taste part of it to someone who has some.

  3. Pedantic, Balwyn

    No wonder Ten’s going down the gurgler.Murdoch thinks young people watch TV,never heard of social media and the Net;whilst Rineheart lives in a parallel universe if she beleves the Chinesse would watch our programs; they all have satellite dishes for CPR content? Lots of money but no bl**dy idea comes to mind.

  4. zut alors

    Australia should brace for the next programming fizzer ie: the new breakfast show.

    Are the Ten executives aware there’s already an oversupply of dumbed down nonsense on early morning TV.

  5. Edward James

    A big part of Tens problem is a lack of respect for its viewers. I record TV programs in twelve hour blocks because programing timing is not reliable. And no one actually watches the OTT ads do they? Tonight I went to watch the promoted return of THE GOOD WIFE only to find TEN have served up a dated re run of NCIS: LOS ANGELES not the good wife. Another fail TEN. Edward James

  6. dooby

    I watch most of ten’s shows on itunes. The $2.99 for homeland a day later than it is screened sans 5000 adverts is well worth it.

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