The yarn from the ratings data last night was the quite amazing collections of flops and near misses we saw last night. It will make the TV programmers and their bosses at the various networks sit and wonder, why. Take Seven’s Marvel’s Agents of S.H.I.E.L.D. hit last week, flop this week because a quarter of last week’s debut audience vanished. Compared to Hostages on Nine and Wonderland on Ten, it was a hit, but that big loss of viewers is a worry and another fall next week will mean it’s on the nose.

Though it would have been a shock for Seven given the strong reception last week, Nine somehow must have known that its much promoted US drama, Hostages (starring our own Toni Collette) was going to be a dud here. After all, its US ratings have been diving and episode three on Monday night was down a third from its debut. Because of its weakness in the US, Nine held it back a week, but it need not have bothered. Last night, episode two at 9.30pm averaged 958,000 national (693,000 metro/265,000 regional) viewers and episode one at 8.30pm averaged 977,000 national (688,000 metro/289,000 regional) viewers. This one is headed lower.

Over on Ten The Bachelor’s dating prowess continued to bore viewers — his efforts last night in kicking out another young, gullible woman was watched by 868,000 national (649,000 metro/219,000 regional) viewers at 7.30pm. An hour later, Wonderland had another night of barely troubling its core audience with 756,000 national (563,000 metro/193,000 regional) viewers. Not nearly enough to be convincing. On ABC1 Tractor Monkeys, a very unfortunate and unfunny program averaged 838,000 national (552,000 metro/286,000 regional) viewers at 8pm. Gruen Planet lifted a touch from last week’s all time lows and averaged 1.253 million national (884,000 metro/369,000 regional) viewers. Out of all the programs highlighted in these rating results today, it deserved more viewers. The highlight was Julia Zemiro’s Home Delivery with Noeline Brown — it averaged 903,000 national (621,000 metro/282,000 regional) viewers. A joy to watch.

Network channel share:

  1. Nine  (29.7%)
  2. Seven (28.2%)
  3. ABC (19.1%)
  4. Ten (18.5%)
  5. SBS (4.5%)

Network main channels:

  1. Nine (20.6%)
  2. Seven (19.6%)
  3. ABC1 (13.9%)
  4. Ten (12.6%)
  5. SBS ONE (3.7%)

Top 5 digital channels: 

  1. GO (5.5%)
  2. 7mate (5.2%)
  3. Gem (3.7%)
  4. 7TWO (3.4%)
  5. ABC 2 (3.3%)

Top 10 national programs:

  1. Nine News — 1.610 million
  2. Seven News — 1.558 million
  3. Marvels’ Agents of S.H.I.E.L.D. — (Seven)  — 1.508 million
  4. Home and Away (Seven) – 1.434 million
  5. ABC News — 1.306 million
  6. Cosentino (Seven) — 1.284 million
  7. Gruen Planet (ABC1) — 1.253 million
  8. 7.30 (ABC1) — 1.190 million
  9. Big Brother (Nine) — 1.184 million
  10. Today Tonight (Seven) — 1.171 million

Top metro programs:

  1. Nine News — 1.106 million
  2. Seven News — 1.094 million

Losers:  Too many, as noted above. A weak night for viewers, who responded appropriately.Metro news and current affairs:

  1.  Nine News — 1.106 million
  2. Seven News — 1.094 million
  3. A Current Affair (Nine) — 952,000
  4. Today Tonight (Seven) — 895,000
  5. ABC News — 856,000
  6. 7.30 (ABC1) — 762,000
  7. Ten News — 561,000
  8. The Project (Ten) — 500,000
  9. Ten News Late — 182,000
  10. SBS World News — 154,000

Metro morning TV:

  1. Sunrise (Seven) – 340,000
  2. Today (Nine) – 306,000
  3. News Breakfast (ABC1, 55,000 + 38,000 on News24) — 93,000

Top five pay TV channels:

  1. Fox 8 (3.6%)
  2. LifeStyle (3.4%)
  3. TV1 (2.4%)
  4. UKTV (1.8%)
  5. Sky News  (1.7%)

Top five pay TV programs:

  1. Location Location Location Australia (LifeStyle) – 118,000
  2. Family Guy (Fox 8) – 91,000
  3. Family Guy (Fox 8) — 83,0000
  4. Selling Houses Australia (LifeStyle) – 79,000
  5. The Simpsons (Fox) – 78,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

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Peter Fray
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