Film & TV

Sep 18, 2013

Glenn Dyer’s TV ratings — a small win for Ten in the face of low ratings

Ten boosted audience numbers with some better-quality programming, although it may just be a one-off.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

Seven’s night in metro and regional markets, and Ten had a better night in metro markets only (the ABC beat it in the regions), thanks to its mid-evening programming and not the dud known as Recipe to Riches (745,000 national/528,000 metro/ 223,000 regional viewers).  At 8.30pm, Under The Dome’s final episode of the season averaged 1.220 million national/ 857,000 metro/ 363,000 regional viewers. In other words, well over 450,000 extra viewers tuned back to Ten once the Woolworths promotional program was finished at 8.30pm. And a good chunk of them stayed for the premiere of Sleepy Hollow at 9.30pm (896,000 national/597,000 metro/ 299,000 regional viewers). That was enough to win the time slot, but with its very American storyline (Ichabod Crane and the headless horseman), I wonder how many will stay with this one in coming weeks. But muted cheers at Ten today, even though they face another test with the increasingly dull Wonderland fronting viewers at 8.30pm tonight.

Million Dollar Minute (954,000 national/ 604,000 metro/ regional viewers) lost 250,000 viewers (it had 1.205 million nationally on its debut Monday evening) even though it again beat Nine’s Hot Seat (923,000 national/ 576,000 metro/ 347,000 regional viewers). If there’s another loss tonight then Hot Seat could win the night. Million Dollar Minute again failed to really help Seven News in Sydney and Melbourne, or in Brisbane, where Nine won solidly. In fact Nine News won Brisbane after losing it Monday night, so on that basis Million Dollar Minute had no impact. Nine News’s lead in Sydney over Seven narrowed to 54,000, but in Melbourne it was again solid at 93,000. In Brisbane Nine News won by 29,000. Winning the 6pm battle in the metro and regional markets isn’t why Million Dollar Minute was introduced — Seven wins the metros often or not and has been dominant nationally.

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