Sep 17, 2013

Is Twitter worth $16b? Perhaps in a multi-screen game

Ahead of Twitter's share float analysts are valuating the social media powerhouse at more than $16 billion. Will it flop like Facebook or justify its price in a multi-screen environment?

Stilgherrian — Technology writer and broadcaster


Technology writer and broadcaster

Twitter’s imminent share float will test the strength of the company’s strategies to become a new kind of news channel and to embed itself as the television industry’s “second screen” — all driven by an assumed-to-be-forthcoming surge in mobile advertising.

Comparisons with Facebook are inevitable. Twitter will be the biggest “technology” float since Facebook went public last year — in this strange business taxonomy where new-ish communications and media companies get labelled “tech” because they use computers, as opposed to all the other communications and media companies that … oh whatever — and Facebook’s float was a debacle.

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One thought on “Is Twitter worth $16b? Perhaps in a multi-screen game

  1. Xoanon

    Hopefully this will stop Twitter ever expanding its tweet length beyond 140 characters. That was a limitation set by text messaging – which was how I originally tweeted before getting a smartphone – and I worried that the company would feel the need to match Facebook’s longer post limits. But perhaps the enforced brevity has been recognised as a key strength, as you state.

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