Seven won All People and the Main Channels  on a closer night with the results episode of The X Factor (2.088 million national/ 1.317 million metro/ 771,000 regional viewers) dropping more than 250,000 viewers from Sunday night’s performance episode. Seven’s win was much bigger in regional markets than in the metros where Nine won Melbourne and Brisbane. Seven won Sydney, Adelaide and Perth and in Sydney and Perth, ABC1 pushed Nine back to third as viewers  flocked to its Monday night line-up.

In regional markets Seven won dominantly and ABC1 was second in the main channels, with Nine  in third and Ten a very distant fourth, leaving Southern Cross TV to again wonder about the wisdom of paying Ten more money in affiliation fees since July 1 for the likes of The Bachelor. There’s been no value so far.

In fact if Ten wants to succeed to win the ‘young at heart’ in the 25 to 54 demo, it will have to lift its weak game in news and current affairs (take lessons from the ABC), as well as produce programs like The Bachelor (813,000 national/ 622,000 metro/ 191,000 regional viewers), which did well among younger women and people 25 to 39. But its figures were overshadowed by the audiences for The X Factor and Big Brother on Nine (1.190 million national/851,000 metro/ 339,000 regional viewers). Wanted at 8.30pm had 661,000 national/ 454,000 metro/ 207,000 regional viewers (which was more viewers in the regions than The Bachelor had).

Network channel share:

  1. Seven (29.3%)
  2. Nine (26.7%)
  3. ABC (22.1%)
  4. Ten (17.1%)
  5. SBS (4.8%)

Network main channels:

  1. Seven (21.9%)
  2. 7Mate (19.3%)
  3. ABC 1 (16.8%)
  4. Ten (10.7%)
  5. SBS ONE (3.9%)

Top 5 digital channels: 

  1. 7TWO (4.7%)
  2. GO (4.2%)
  3. Eleven (3.5%)
  4. Gem (3.2%)
  5. ABC 2 (3.1%)

Top 10 national programs:

  1. The X Factor – Results (Seven) — 2.088 million
  2. Seven News — 1.914 million
  3. Nine News — 1.907 million
  4. 7.30 (ABC1)  – 1.589 million
  5. Home and Away (Seven) — 1.573 million
  6. ABC News — 1.533 million
  7. Australian Story (ABC1) — 1.509 million
  8. Today Tonight (Seven) — 1.342 million
  9. A Current Affair (Nine) — 1.306 million
  10. Four Corners (ABC1) — 1.280 million

Top metro programs:

  1.  Nine News – 1.360 million
  2. The X Factor – Results (Seven) — 1.317 million
  3. Seven News — 1.258 million
  4. A Current Affair (Nine) — 1.112 million
  5. Today Tonight (Seven) — 1.043 million
  6. 7.30 (ABC1) — 1.033 million
  7. ABC News — 1.012 million

Losers: Ten with The Bachelor — A sad sack program. Wanted, actually better than its lead-in, because it’s not an insult to our intelligence.Metro news and current affairs:

  1. Nine News – 1.360 million
  2. Seven News — 1.258 million
  3. A Current Affair (Nine) — 1.112 million
  4. Today Tonight (Seven) — 1.043 million
  5. ABC News — 1.012 million
  6. Australian Story (ABC1) — 999,000
  7. Four Corners (ABC1) — 793,000
  8. Q&A (ABC1, 706,000, 85,000 on News24) — 791,000
  9. Media Watch (ABC1) — 751,000
  10. The Project (Ten) — 644,000

Metro morning TV:

  1. Sunrise (Seven) – 390,000
  2. Today (Nine) – 291,000
  3. News Breakfast (ABC1, 68,000 + 34,000 on News24) — 102,000

Top five pay TV channels:

  1. TV 1, Fox 8 (2.3%
  2. LifeStyle  (2.1%)
  3. Fox Footy, Sky News (2.0%)
  4. A&E (1.7%)
  5. UKTV, Fox Classics (1.6%).

Top five pay TV programs:

  1. AFL: On The Couch (Fox Footy) – 152,000
  2. AFL: 360  (Fox Footy) – 127,000
  3. Monday Night With Matty Johns (Fox Sports 1) — 98,000
  4. The Simpsons (Fox 8) – 83,000
  5. AFL: Open Mike (Fox Footy ) – 77,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

 

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Peter Fray
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