Sep 6, 2013

Media briefs: News panic … Vale Wynhausen … SMH ed departs …

News Corp accidentally published ads bagging its own publications. That and other media tidbits.

News Corp panics over GetUp ad. A senior News Corporation spin doctor has rushed to pull Get-Up’s anti-News Corp ad from its websites after an embarrassing keyword snafu saw the ad sledging the company running alongside its own content. The mobile versions of News websites The Daily Telegraph, the Herald Sun,The Courier-Mail and have all displayed the ad, which slams the tabloids for running Liberal Party propaganda during the election campaign.

A private and “URGENT” email sent by News Corporation head of corporate affairs Stephen Browning this evening, obtained by Crikey, pleads with Holt Street executives to remove the “anti-News ads” “VASAP” from the site. “We are running the GetUp anti-News ads – can we pull them VASAP?,” Browning writes. Browning includes a link to a Sydney Morning Herald online story reporting the stuff-up.

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2 thoughts on “Media briefs: News panic … Vale Wynhausen … SMH ed departs …

  1. klewso

    But it’s all Right for Limited News to do it?

  2. Steve777

    News Corp Australia treat their customers like idiots who need to be told what to think. Why would anyone pay for their product, even with they agreed with the views expressed?

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