Seven’s night again in both regional and metro markets where there was again evidence of the ‘regionalism’ of big city viewers. It wasn’t as noticeable as Monday night. Seven was solid in Sydney, Brisbane, Adelaide and Perth, while Nine was preferred marginally in Melbourne. But in Perth the same offerings from Nine saw it relegated to 4th, behind a weakish Ten. And in Brisbane while Seven won, Ten was third and the ABC 4th as viewers in the Deep North showed their boganism and ignored the Clive James interview on ABC1. The Clive James interview was a top 10 program last night in all metro markets bar Brisbane  where it was at 14. It’s Big Brother and Thugby League up north not books and a bit of intelligent chit chat on the tele (sorry Kev).

Seven also won well in regional markets with the ABC again grabbing third spot from Ten which said this morning that its prime time audience, 6 to 10.30pm last night was “23% above its year to prime time average”. So there! Ten aired the terrible Recipe to Riches which should be classed as an hour long advertorial for Woolworths.

Clive James: The Kid from Kogarah averaged 1.346 million national/945,000 metro/ 401,000 regional viewers and could have gone longer. It ran second behind Winners & Losers (1.483 million national/ 1.001 million metro/ 482,000 regional viewers) on Seven and well ahead of the weak offerings on Nine and Ten. Nationally it was the 8th most watched program better than its 10th spot in metro markets.

The ABC took a risk with the hour long chat-a-thon between Clive James and Kerry O’Brien. Even though he is out of TV now, Andrew Denton would have been a better interlocutor. He did an interview on Enough Rope with Mr James that was one of the best. Still that’s a quibble. The program last night was top notch for anyone interested in the lost art of talking intelligently on TV (we are certainly not getting it politics or business). And, I hope those at A Current Affair hung their heads in shame for airing the tawdry affair story about Mr James and the publicity seeking Leanne Edelstein in April of last year. Apart from the Clive James interview, it was a fairly average night of TV which Seven won comfortably.

Network channel share:

  1. Seven (29.5%)
  2. Nine (25.0%)
  3. ABC (20.6%)
  4. Ten (19.0%)
  5. SBS (5.9%)

Network main channels:

  1. Seven (22.1%)
  2. Nine  (18.0%)
  3. ABC 1 (15.3%)
  4. Ten (13.8%)
  5. SBS ONE (4.9%)

Top digital channels: 

  1. GO (4.6%)
  2. 7TWO (4.5%)
  3. ABC 2 (3.0%)
  4. Eleven, 7mate (2.9%)

Top 10 national programs:

  1. Seven News — 1.8 million
  2. Nine News — 1.763 million
  3. The Force (Seven) — 1.758 million
  4. Border Security (Seven) — 1.740 million
  5. Home and Away (Seven) — 1.494 million
  6. Winners & Losers (Seven) — 1.483 million
  7. ABC News — 1.450 million
  8. Clive James: The Kid from Kogarah (ABC1) — 1.346 million
  9. 7.30 (ABC1) — 1.294 million
  10. Today Tonight (Seven) — 1.248 million

Top metro programs:

  1. Nine News — 1.207 million
  2. Seven News — 1.182 million
  3. The Force (Seven) — 1.127 million
  4. Border Security (Seven) — 1.092 million
  5. A Current Affair (Nine) — 1.005 million
  6. Winners & Losers (Seven) — 1.001 million

Losers: Ten has a new sagging cake mixture on its hands: Recipe to Riches (at 7.30pm), the free plug for retailer Woolworths, which saw its rating slide on its second night out. It averaged 803,000 national/ 587,000 metro/ 216,000 regional viewers. That’s down on the 835,000 national/616,000 metro/ 219,000 regional viewers for its debut at 8.30pm last week.Metro news and current affairs:

  1. Nine News — 1.207 million
  2. Seven News — 1.182 million
  3. A Current Affair (Nine) — 1.005 million
  4. Today Tonight (Seven) — 979,000
  5. ABC News — 959,000
  6. 7.30 (ABC1) — 852,000
  7. Foreign Correspondent (ABC1) — 703,000
  8. The Project (Ten) — 600,000
  9. Ten News At Five — 583,000
  10. SBS World News — 234,000

Metro morning TV:

  1. Sunrise (Seven) – 353,000
  2. Today (Nine) – 313,000
  3. News Breakfast (ABC1, 66,000 + 33,000 on News24) — 99,000

Top pay TV channels:

  1. Fox 8 (2.9%)
  2. LifeStyle,TV1 (2.6%)
  3. Disney Jr  (2.0%)
  4. Fox Classics, Sky News (1.9%)
  5. UKTV, Fox Sports 3  (1.8%)

Top five pay TV programs:

  1. Australia’s Next Top Model (F0x 8) – 107,000
  2. AFL: 360 (Fox Footy) – 106,000
  3. The Simpsons (Fox 8) – 84,000
  4. The Simpsons (Fox 8) – 72,000
  5. Futurama (Fox 8) – 68,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.


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