Crikey Says

Aug 20, 2013

Crikey says: time for McTernan to go home

The wheels on the bus turn slowly for Kevin Rudd -- Guy Rundle joins the PM's campaign. Bernard Keane rates the competing campaign narratives. What's Peter Meakin doing at Ten? Insiders spill. The dollar could be on the rise. Hope's fading fast for peace in Egypt. And no more Big Macs for coppers.

Former prime minister Julia Gillard’s director of communications, John McTernan, today counsels Kevin Rudd on “an effective election strategy” to salvage his campaign. Good policy? Honesty with voters? Less spin? No, McTernan — described as “one of the smartest brains of the New Labour years in Britain”– has a more original tactic: “negative campaigning”.

Writes McTernan in The Age:

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