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Aug 16, 2013

Newspaper circulation results shocker: the contagion edition

Newspaper circulation figures are out for the quarter and it's bad, bad news across the board. No paper is immune from the dramatic decline in sales. But there are a few magazines holding their own ...

Matthew Knott

Former Crikey media reporter

The latest newspaper circulation results offer a grim reality check for both Fairfax and News Corporation Australia. Fairfax’s metropolitan papers continue to bleed sales, despite the shift to commuter-friendly compact formats. News’ biggest-selling papers recorded unprecedented double-digit circulation drops year-on-year. And monopoly status is offering no protection for regional papers, which are rivalling their big-city brethren for circulation declines.

How strange it is to remember Australian papers were holding relatively steady only three years ago, bucking the downward trend in the US. Now we’ve reached the point of contagion: total newspaper circulation slumped by 11.2% year-on-year in the June quarter, with no papers picking up paid sales.

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26 comments

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26 thoughts on “Newspaper circulation results shocker: the contagion edition

  1. paddy

    The death spiral continues.
    BTW It would be nice to know how Crikey’s going.

  2. Steven Haby

    It would also be interesting to check the numbers over the election period to see if there has been any change in the figures (print and online) particularly given News hard run against the government.

  3. Jean

    “there’s a few magazines which are holding their own”

    there are

    There’s not enough proofreading at Crikey
    Maybe there are not enough proofreaders 🙂

  4. TheFamousEccles

    Frankly, I’m over it. The sooner the dead tree media are gone, the better. Your lead pic speaks volumes for the impartiality of the Murdochracy.

    I am sure that the Coalition and the Murdochracy will find a way to saturate the on-line media with their propaganda, though it will take some time for that to kick in, so in the mean time I will enjoy the ability to read and learn what I want.

  5. tonyfunnywalker

    The sooner the trend focus’s towards zero the better we will be. The rubbish journalism with the odium of a garbage can and now News has the cheek to raise the price by 10%. News Ltd is now aversion – to be avoided at all costs.

  6. Rubio Diego

    Murdoch deserves this decline. does he think he can alienate half of his readership and not suffer any consequences.

    The sooner he goes broke, the better the world will be!

  7. JOHN EMMERY

    I feel that someone has missed a major factor… all papers took a 20%+ price rise in 2012… the first for more than a decade for the leading Daily Telegraph.
    The sales $ may well be actually up.
    Cheers,

    John Emmery

  8. The_roth

    My My soon shock jocks and TV news programs will have to do their own research rather than just regurgitating newspapers stories.

    I wonder what the tipping point will be when all those trees can breath a sigh of relief? But what will we wrap our fish and chips with?

  9. Stephen

    Fairfax is gone (thanks for that, Roger Corbett), and Guardian Australia is just not cutting it.

    And once he’s PM, Abbott will do everything in his power to neuter the ABC. It’s a grim prospect.

  10. Bill Hilliger

    The message …consider the journalistic, opinion writers and editorial content, it is plain to see that over time most people will not buy crappy products. If it wasn’t for the sport pages, there would be no sales at all. My library no longer stocks the Australian due to lack of interest by library patrons.

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