The latest mining-tax-style campaign has kicked off this week: the Australian Salary Packaging Industry Association's crusade against changes to fringe benefits tax on workers' vehicles (here are the members of the ASPIA).

The slick PR blitz, overseen by Labor-aligned firm Hawker Britton and Peter Costello lobbying firm ECG Advisory Solutions, includes emotive TV spots, full-page print ads, and radio ads. The main claim of the print ads is that the changes -- which will require people salary sacrificing a car to keep a log-book -- could "directly affect" 528,000 Australians ...