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Aug 5, 2013

Col Pot's war on Rudd: how the tabloids turned under Allan

New York Post svengali Col Allan has helped kick off News Corporation Australia's election campaign coverage in typical take-no-prisoners tabloid style.


Day one of the election campaign and News Corp Australia’s million-selling tabloids have flagged their intention to pull out all stops to dispatch the Rudd government to political purgatory through an unprecedented anti-Labor salvo splashed on front pages across the country from now until polling day.

With former Daily Tele turned New York Post hatchet man Col Allan screaming from the sidelines, Rupert’s mass circulation local titles sank the knife in overnight, with theTele urging readers in a front page editorial to KICK THIS MOB OUT in about 190-point font. It follows an extraordinary run of tabloid interventions, with Saturday’s Courier Mail claiming the government’s budget “doesn’t add up” following on from its Friday splash: “Kev’s $733 million bank heist”.

On Saturday, the Tele was bemoaning the “Price of Labor”, while the Sunday Herald Sun and Queensland Sunday Mail were mocking Rudd’s Nauru “Island hell” …

Tony Abbott, responding to suggestions from Sabra Lane on AM this morning that News was “well in your corner”, cryptically admitted that “we all have to take the rough with the smooth.”

The swashbuckling start signals a return to News’ fascination with making and breaking governments, with Allan under riding instructions from Rupert to revitalise the tabs and help install Abbott in the Lodge. His role might also unnerve CEO Kim Williams with Tele editor Paul Whittaker, Herald Sun Victorian editorial tsar Peter Blunden and The Australian‘s Chris Mitchell back in the driver’s seat with direct lines into New York.

Crikey understands that former Herald Sun editor turned conservative blogger Piers Akerman has been despairing of Williams’ 20 months in the top job, telling whoever will listen that Gough Whitlam’s son-in-law had stuffed up the company. At a function in Sydney recently Akerman reportedly cut loose, bemoaning his boss’ progress and claiming that his firm, like Fairfax, was being run by consultants.

One mole close to News was scathing: “He has certainly bagged Kim privately to a number of people. Along the lines of ‘we’re no different to Fairfax, it’s just a group of consultants running the place; you can’t tell them apart’.”

It’s now 13 months on from Williams’ fireside chat in which he announced that previously state-based print and digital sales units would be combined into one national team and the company’s 19 Australian divisions would be streamlined into five. Since then, Boston Consulting has been hard at work implementing the Williams masterplan and annoying the senior newspaper brass.

Sensitivities remain acute: a paragraph reporting the pointy heads’ presence at a Allan-helmed editorial gee-up session last Wednesday (also attended by Williams) was removed, without acknowledgement, from the online version of Nick Leys’ widely read Diary column this morning. A News source said the story was “wrong” and that no current or former BCG employees were there.

According to the News mole: “I think there are two separate issues: one is the editorial content of the papers and the other is the business performance. Most of the problem with the business performance is revenue related. That’s about a fairly disastrous restructure of the ad sales group around Australia. And I think Col is here pretty specifically to inject a bit of life into the tabloids.

“So there’s a perceived sameness about the papers, and the other issue is a really big fall in revenue, some say 40% in the last year or so since they restructured the sales group.”

Sources further report the editorial group was chuffed when Williams took over from John Hartigan because of his background of success at Foxtel. “It was starting to lack, their numbers were falling and I think they saw Kim as someone who could arrest that with some clever moves … and instead he brought in a bunch of consultants which was the antithesis of the News culture,” one reported.

“And one of the biggest moves was the restructure of the ad group and it didn’t go well. So suddenly the editors, who are historically a massively loyal group, suddenly they were very grumpy to the extent that some ex-editors like Piers were openly bagging Kim around Sydney.

“It was a particularly Sydney issue really, that’s where the discontent was strongest. You also had a fallout between Lachlan [Murdoch] and Kim over the NRL [TV rights] deal … there was an awareness among the editors that Lachlan and Kim had fallen out, the ad sales restructure was a disaster, circulation was still falling so Kim hadn’t had any real wins.”

Speculation is now rife that Murdoch Jr may return to News’ local arm as executive chairman if Williams’ reforms continue to rankle and the company’s newspapers earnings slip further amid the troubled transition to digital.

There is also concern internally over the $10 million marketing pitch for the News+ subscription brand. In an email last week to all marketing staff, group marketing director Corin Dimopoulos apparently told Holt Street desk dwellers to start consuming the print and digital products so they knew what they were marketing.

A marketing insider said the obsession with process and decision-making matrices was being mirrored in that division: “The only thing News is producing in abundance is a truckload of internal Powerpoint presentations, hiring consultants, shuffling papers and org charts and scratching their heads as to why audiences are leaving in droves.”

Two weeks ago, Akerman turned on training associated with the $60 million EIDOS Methode operating system, the key publishing reform launched by Williams year. In an email chain obtained by Crikey, Akerman questioned “whether anyone with any editorial experience put Methode through the same scrutiny given to Atex and Cyber before it was purchased?”. Courier-Mail columnist Paul Syvret concurred, branding the updates from News Corp digital guru Peter Judd “incomprehensible technobabble mumble-f-ck”.

In the editors’ minds, the return of the rough and tumble Allan is a temporary solution to the mind-numbing corporatese. In this Sunday profile from 2000, Allan, responding to a Crikey sealed section item “Pissing in the Sink”, the pugnacious former Dubbo resident admitted to occasionally doing the deed in his office: “Well, there’s a long tradition of this here, you see … I mean, a very long and excellent tradition. And let me say it wasn’t a frequent thing. And it was done as much to entertain the likes of Mr [Stephen] Mayne, and I’m glad that it’s succeeded.”

A News Corp Australia spokesperson, Stephen Browning, declined to comment this morning. Akerman did not respond to an emailed query.


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32 thoughts on “Col Pot’s war on Rudd: how the tabloids turned under Allan

  1. klewso

    The Trolls have been despatched – with one aim, to “Save Rupert’s Precious”?

  2. klewso

    Is that what he looks like – without Weiner in hand?

  3. tonyfunnywalker

    The Disgraceful behavior of foul mouthed schoolyard bully boys Lachlan Murdoch and James Packer is symptomatic what is wrong with the Media in Australia as it moves to discredit Fairfax and its future viability.
    Rupert Murdoch wants to control everything and this is what it is all about. These headlines are only the beginning and with the comparison of Conroy with the the most despicable dictators the world has ever seen missing of course, Murdoch himself.
    Journalism has a bad enough name anyway and this adds to its woes as it becomes the most reviled profession which is just trying to outdo itself in a sewer of sledging anyone to ensure that Editors keep their
    jobs; for now.
    News Corporation works on infiltration of competitive editorial with Fairfax, The Conversation ( the latest victim and of course the news rooms of the ABC as well as political political commentary programs such as the Insiders. They even bought Alan Koller to do their bidding.
    Of course if Abbott wins the ABC will be privatized and SBS closed down – Abbott hates the ABC and will not appear- he sends Malcolm.
    It was Conroy and Gillard that were the focus of vilification now its Rudd’s turn. News are ” pissed” as they have invested millions in a ” Love Tony ” sycophantic and sickening campaign. The Advertiser is ” humanizing” Bernardi – if such a thing is possible as there is a now genuine concern that Abbott is so unmarketable that he will lose the unloseable election.
    It is now TEAM ABBOTT not Tony anymore – I wonder what the Narcissistic Abbott thinks of that.
    It is interesting that News-Poll is ” spinning ” the survey results and refuse to point out that the small swings they are reporting are not significant and that Abbott trend line is still pointing south.

  4. morphy richards toaster

    This cannot be accepted without a fight. Whichever party wins, it has to be on a level playing field, not this disgusting character assassination, all so Rupert doesn’t have his most precious Aussie asset (Foxtel) destroyed by the NBN.

    Share it, tweet it, tell it to your friends and family – we can’t take this interference in our democracy anymore!

  5. ShitsGottaStop

    I know it’s not new, but this outright bias against the sitting government is atrocious, and should be regulated out of existence.
    Newspapers and their web-fronts all have an ‘Opinion’ section, and this is where the editor gets to have his/her say (or print what his/her boss tells him/her to say). To scream ‘Kick this mob out’ on the front page, like it’s news (what front pages are for), is deplorable. (If Julia Gillard was still PM, would the headline have read ‘Kick this bitch out’??)
    Reporting the news and trying to make the news are two very different things, and the line should be clear.
    Crikey does a far better job of attempting to maintain impartiality than any of the majors.

  6. the duke

    this is no different to the media’s disgusting love fest with ‘Kevin07’. Even though the Coalition probably won’t need much help with the disposal of the incumbent government, having media on your side certainly does help.

  7. SusieQ

    How can anyone, even News Corp, make Bernardi look human?? If the Libs had a decent leader and some proper policies, they wouldn’t need such a leg-up from Rupert.

  8. Ken Dally

    Journalistic integrity and reporting of actual news, not under Col Allan’s watch.

  9. Steven Haby

    The Oz, Daily Terror and the Hun are all attack dogs of the News Ltd ogligarchy and Murdoch snr has send the most odious Col Allen to toughen up the troops and run hard on the government. The population at large would be worn down over the coming weeks with the most negative and relentless shrill coverage in News blats seen for decades. I often wonder if the News blats changed their tune (at all) say in 12 months time when (hypothetically) the country is in receession and the Coalition are floundering with 15% unemployment and rising. Would they change their tune or keep on the tired cliche of ‘blaming the other mob’ … or will the population rise up and say No. You duped us! It is interesting to note that the Hun’s current advertising makes out that they are ‘supporting Victoria’ when in fact they have often run the most negative anti-Victorian campaigns in the past. I wonder if the readers who consume the News drivel actually understand that the modus operandi of these papers is to smash at all costs the working class.

  10. morphy richards toaster

    The problem is, Steven, a lot of their readers simply see jouralistic integrity as ‘left wing bias.’ They have no gauge on history, no understanding of the manipulation the parties engage in, and, to boot, they think they’re informed! They’ve been successfully (and wilfully) brainwashed, and I will have to laugh at them when things go to sh1t under an Abbott government.

  11. DiddyWrote

    Mark this as a moment in history. As Limited News print section haemorrhages money, this will undoubtedly be the very last time that they will have the bully pulpit to demand the Government that Chairman Rupert wants.
    Whichever way this election pans out I predict there will be very few members of Murdochs herparium still in gainful employment when the next election rolls around.
    Rupert is after all a very shrewd businessman and no matter how much he loves his toys if they become a liability he doesn’t hesitate. Look at the News of the World……

  12. Steven Haby

    @ Marphy Richards toaster – agree yes. Why let the facts get in the way of a good story. Years ago I used to think the Oz was a newspaper of record but now it is just a broadsheet version of the typical News tabloid.

    @ DiddyWrote – interesting point. During times like these you expect readership of papers and eyeballs on online version of daily papers to increase. However since the last Federal poll there has been a few new (online) players come on board such as New Matilda, The Guardian, The Conversation to compete with the likes of the MSM and even Crikey.com.au.

  13. Liamj

    @ DiddyWrote – but The Australian has -never- made money, hasn’t it always been just a means to protect Ruperts tits-out gutter press & Foxtel gold mine? So long as there are media ownership rules to be gamed, the Yank will keep The Aus. going.

  14. thelorikeet

    Grave pity that Col Pot is not actually Cambodian. He would be denies a visa of any sort, let alone a 457.

    Maybe the ALP should work off an agenda of “who runs the country? Murdoch, and Big Business backing Abbott, or the people (ie vote for (gasp) Rudd”

  15. Andrew Crook

    Shouldn’t have wrote Hez Sun in first Col reference. Tele obviously.

  16. morphy richards toaster

    thelorikeet – that is brilliant. “Is it our country, or his?”

  17. DiddyWrote

    @Liamj – you’re right Rupert has always propped up the Australian in order that he could control the daily political discussion. However previously those losses were mixed with the profits of the tabloids and it was easy for Rupert to see the cost/benefit ratio was in his favour.
    Now with advertising money disappearing and the tabloids no longer being cash cows, the Australian now starts to look like very expensive vanity publishing.
    With the very quick change that is currently taking place in the way people are accessing news, the Oz looks very outmoded.
    I’m sure he would love to keep the Oz setting the agenda but once the printing presses are shut down in the next few years how will he be able to keep publishing a rag that sits unloved in airports.

  18. klewso

    Maybe they’re going to tell us how to run a police force next?

  19. klewso

    Personally, I reckon one of Labor’s biggest faults is that they seem to think they need Murdoch, and all his warts, for the necessary PR, for votes. Some adherence to that old adage that “any publicity is good publicity” – but I don’t think that was coined with politics in mind.

    I remember “Kevin 07” – “Howard” was so on the nose, that even all the Sun King’s horses and all his men couldn’t save his Limited News Party.
    Like ants facing a flood, “Team Murdoch” was moved by self-preservation of the nest of his power – the next election was 3 years off, plenty of time to white-ant the Rudd persona.

  20. klewso

    Murdoch’s not even Australian any more.
    He doesn’t have to live under the government he wants to foist on us, and if he did he’s rich enough not to have to live down here with us peasants either.

  21. Tom Jones

    It seems a strange way to save a print media. It is mainly read by old people who are more likely to be conservative, it will do nothing to win over young readers which are vital to ongoing viability and will turn off advertisers who will worry about being seen in right wing rat bag territory.

  22. klewso

    There’s been some media conjecture as to why he’s here?
    Simple as tabloid gutter-press logic isn’t it?
    * Murdoch has an ego bigger than Texas?
    * His real entertainment business (FOX – where would that be if it hadn’t been for Barry Diller and The Simpsons?) subsidises the on-going costs of his print, vanity/self-amusement, virtual entertainment viewspaper basket-cases? True that “largess” has been staunched largely with the apparent sequestration – but we are a small “circulation”?
    * Labor and their NBN stand to dissipate that erosive stream of influence?
    He’s been sent to suck the “r” out of “media scrum”? To influence voter perception to influence the election outcome – to Murdoch’s preferred outcome, and continued political influence?
    I can see the Limited News Corpse headlines now, after their boy Abbott wins – “It’s The Scum Wot Won It!”?

    [As I’ve noted before, I reckon roughly 80% of the electorate is barnacled in roughly equal proportion on each side, to the aft of our ship of state – either unable or unwilling to see where we’re being taken.
    Somewhere between 8 and 10% is made up of Donkey voters and Informal.
    That leaves around only 6% (of the remaining “10%”) of the “fluid vote” that Team Murdoch has to work on, to manage/massage/inveigle them to drop their pants and vote his way – to deliver the government he wants, to serve his own profits?]

    Then again, maybe it’s me?

  23. klewso

    Let’s face it, they don’t care whose bottom it is they feed?

  24. jeebus

    What can you do when the largest media organisation in the country has gone rogue?

    When the odds favoured Abbot to win, News Corp maintained a thin veneer of journalistic objectivity.

    Now that the election is a close contest, that veneer is ripped to shreds; News Corp has exposed itself as a crass and blatant political lobby group dedicated to serving the interest of Rupert Murdoch.

    This is a man who should be on trial, not pulling the strings of the most politically activist organisation in Australia.

  25. Edward James

    That Telegraph political front page KICK THIS MOB OUT, did anyone notice if it authorised, in the same way the AEC tell me all the political pages I run in the paper even those published before the election was called must be? Authorised by Name, street address including number Suburb. No Post Office Box number. Edward James

  26. John Taylor

    I will not be told how to vote by someone who relinquished their citizenship of this great country simply to make more money. The irony of the Terror, the Hun, the Croupier Mail etc often beating the patriotism dead horse while at the same time the dessicated proprietor of same gave up his birthright just for a few extra quid.

  27. Edward James

    Hey,,, yes i get it John taylor. I just cant believe I am the only person I am aware of who is overtly questioning how News Corpse is permitted by so many unhappy LNP members and supporters. To run un-authorized political material on the front page of the Telegraph. Consider how many lawyers are involved in politics. And ask yourself why News corpse is permitted to run what they brung without question from us people at the grass roots level. Edward James

  28. Edward James

    Apart from me of course Andrew Who else is forced to buy pages in our local print media because the brought and paid journalist fed as chooks, will not promulgate the truth! Edward James 0243419140

  29. Steven Haby

    Well looks like Col has claimed his first scalp … not unexpected. CEO Kim Williams has resigned according to The Age this morning at 10.00am.

  30. green-orange

    The Australian was making hundreds of millions of dollars for a brief period in the 1990s ; they advertised the fact. Afterwards, the finances were buried in News corp itself.

    News has been split into two separate companies ; with the bad assets in the newspaper group. There simply isn’t any money to subsidise the loss making Australian operations anymore.

    Col Pot is a head kicker brought over to rip the guts out of the place. Once the financial statements are released in a few weeks he’ll have the excuse to go right ahead.
    The current CEO, an old bloke from the newspapers, is just a seat warmer – who’ll get all the blame for the bad results.

  31. Merc Yan

    It seems more and Australia resembles Russia not the USA

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