Another solid win for Seven with the third night of The X Factor doing well (but down on its opening figures as expected with fewer people usually watching TV on Wednesday nights than on Mondays). The X Factor had 2.294 million national/ 1.490 million metro/ 804,000 regional viewers. Seven also won big in the regional markets as well.

Also helping Seven was the paid interview with Essendon’s (The Peptides) former high-performance coach Dean Robinson and the subsequent panel. It screened at 8.45pm in AFL markets and at 10.45pm in NSW and Queensland.  With 410,000 viewers it was the third most watched program in Melbourne last night after The X Factor (which preceded it) and the Nine news. With 389,000, the panel that followed straight on was the fourth most watched program. Both programs were in the top 10 most-watched shows in Adelaide and Perth last night as well. Overall, the interview averaged 902,000 national/ 691,000 metro/ 211,000 regional viewers and the panel had 789,000 national/ 610,000 metro/ 179,000 regional viewers.

Big Brother had 1.342 million national/ 1.030 million metro/ 312,000 regional viewers and again looked ropey. MasterChef on Ten had 982,000 national/ 714,000 metro/ 268,000 regional viewers and is facing the same fate as Big Brother because of viewer over familiarity and a static, locked formula. Offspring again shone on the night with 1.197 million national/874,000 metro/ 313,000 regional viewers. 

ABC1’s Wednesday Night Fever and Ten’s This Week Live were neck and neck last night (unlike the week before when Ten’s offering trailed badly). Fever had 593,000 national/409,000 metro/ 184,000 regional viewers. Week had 580,000 national/405,000 metro/ 175,000 regional viewers.

Network channel share:

  1. Seven (32.1%)
  2. Nine (25.1%)
  3. Ten (19.6%)
  4. ABC (18.2%)
  5. SBS (5.0%)

Network main channels:

  1. Seven (25.0%)
  2. Nine (19.1%)
  3. Ten (13.6%)
  4. ABC1 (12.8%)
  5. SBS ONE (4.3%)

Top digital channels: 

  1. 7mate  (3.7%)
  2. ABC2 (3.6%)
  3. 7TWO, Eleven (3.4%)
  4. Gem (3.1%)
  5. GO (2.9%)

Top 10 national programs:

  1. The X Factor (Seven) — 2.294 million
  2. Nine News — 1.875 million
  3. Seven News — 1.837 million
  4. Home and Away (Seven) – 1.462 million
  5. ABC1 News — 1.403 millón
  6. Today Tonight (Seven) — 1.387 million
  7. A Current Affair (Nine) — 1.356 million
  8. Big Brother (Nine) — 1.352 million
  9. 7.30 (ABC1) — 1.272 million
  10. Offspring (Ten) — 1.197 million

Top metro programs:

  1. The X Factor (Seven) — 1.490 million
  2. Nine News — 1.284 million
  3. Seven News — 1.235 million
  4. A Current Affair (Nine) — 1.143 million
  5. Today Tonight (Seven) — 1.112 million
  6. Big Brother (Nine) — 1.030 million

Losers: Big Brother’s fade continues. 

Metro news and current affairs:

  1. Nine News — 1.284 million
  2.  Seven News — 1.235 million
  3. A Current Affair (Nine) — 1.143 million
  4. Today Tonight (Seven) — 1.112 million
  5. ABC1 News  — 981,000
  6. 7.30 (ABC1) — 838,000
  7. Ten News — 709,000
  8. The Project (Ten) — 582,000
  9. Lateline (ABC1) — 189,000
  10. SBS ONE News — 178,000

Metro morning TV:

  1. Today (Nine) – 357,000
  2. Sunrise (Seven) – 338,000
  3. News Breakfast (ABC1, 46,000, News 24, 42,000) – 88,000

Top five pay TV channels:

  1. Fox 8 – (3.0%)
  2. TV1 – (2.9%)
  3. LifeStyle – (2.3%)
  4. UKTV – (1.9%)
  5. Disney Jr – (1.7%)

Top five pay TV programs:

  1. AFL: 360 (Fox Footy) – 106,000
  2. NCIS (TV1) – 77,000
  3. The Simpsons (Fox 8) – 68,000
  4. The Simpsons (Fox 8) – 62,000
  5. Futurama (Fox 8) – 59,000
Tonight: A tawdry content alert; Big Brother at 7pm on Nine, followed by The Footy Shows and Seven has Please Marry My Boy followed by Formal Wars. On a higher plane, Ten has the weekly Masterchef Masterclass(which is the best part of the series now). ABC1 has a energy scare dock with Dick Smith hosting called Ten bucks a litre. SBS has the real highlight, the second part of  Better Man at 8.30 pm.  Oh, almost forgot. If anyone wants to be reminded, the third Ashes cricket Test starts on Gem from 7.30 pm with the first ball around 8pm.

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) Plus network reports.

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Peter Fray
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