Seven’s night in metro and regional markets and therefore nationally. The ABC nipped through into third in the metros, but got there by a bigger margin in the regions. Ten was fourth. In Perth, Nine was pushed down to fourth spot because Big Brother and the rest of the line-up didn’t appeal at all.

But it was Seven’s best win since House Rules ended a month or more ago. Nine was surprisingly weak as viewers deserted Big Brother, ignored The Bible and The Great Australian Bake Off. As I said yesterday, there was just no ratings synergy in that line-up. No one watching Big Brother would stay around for The Bible, and not many would be interested in baking sweeties, etc (although some of the Bake Off crowd with their sugar hit hangover hung around for their God hit).

Let’s face it, Big Brother 2013 is heading for the ratings equivalent of tears before bedtime. Its metro audience will dip below a million, possibly tonight, after it mislaid several hundred thousand viewers last night (is that the real “twist” promoted before the program aired?). It averaged 1.412 million national/ 1.042 million metro/ 370,000 regional viewers. Monday night’s debut averaged 1.734 million national/ 1.309 million metro/ 423,000 regional viewers.

Seven’s Home and Away (1.621 million/1.064 million metro/ 557,000) had more viewers than Big Brother in all markets and ended up fourth nationally on the night.

The X Factor on Seven dipped by 150,000 last night to 2.327 million national/ 1.510 million metro/ 817,000 regional viewers (as compared with 2.472 million national/ 1.633 million metro/ 839,000 regional viewers on Monday night). That helped lift Winners & Losers to million 1.521 million national/ 1.017 million metro/ 504,000 regional viewers — up more than 20% on its first couple of episodes of this season without a strong lead-in.

Ten’s Under The Dome did OK (MasterChef didn’t). The Dome had million 1.172 million national/ 984,000 metro/ 188,000 regional viewers.

Network channel share:

  1. Seven (31.9%)
  2. Nine (26.4%)
  3. ABC (18.6%)
  4. Ten (18.3%)
  5. SBS (4.8?%)

Network main channels:

  1. Seven (25.1%)
  2. Nine (19.5%)
  3. ABC1 (13.4%)
  4. Ten (13.2%)
  5. SBS ONE (4.1%)

Top digital channels: 

  1. 7TWO (4.5%)
  2. GO (4.1%)
  3. ABC2 (3.3%)
  4. Gem (2.8%)
  5. Eleven (2.7%)

Top 10 national programs:

  1. The X Factor (Seven) —  2.327 million
  2. Seven News — 1.980 million
  3. Nine News — 1.892 million
  4. Home and Away (Seven) – 1.621 million
  5. Winners & Losers (Seven) — 1.521 million
  6. Today Tonight (Seven) — 1.470 million
  7. ABC1 News — 1.464 million
  8. Big Brother (Nine) — 1.412 million
  9. New Tricks repeat (ABC 1) — 1.304 million
  10. A Current Affair (Nine) — 1.295 million

Top metro programs:

  1. The X Factor (Seven) — 1.510 million
  2. Nine News — 1.302 million
  3. Seven News — 1.301 million
  4. Today Tonight (Seven) — 1.134 million
  5. A Current Affair (Nine) — 1.088 million
  6. Home and Away (Seven) — 1.064 million
  7. Big Brother (Nine) — 1.042 million
  8. Winners & Losers (Seven) — 1.017 million

Losers:  So many: The Bible on Nine (632,000 national/ 432,000 metro/ 200,000 regional viewers). Just another weak pot boiler with an unbelievable storyline that even Big Brother would question. The Great Australian Bake Off, also on Nine with 1.068 million national/  722,000 metro/ 346,000 viewers. On the face of it, that’s OK, but it’s sharply down on its earlier figures and the oven is going cold. MasterChef Australia on Ten: 880,000 national / 616,000 metro/ 264,000 regional viewers. A faded beauty.Metro news and current affairs:

  1. Nine News — 1.302 million
  2. Seven News — 1.301 million
  3. Today Tonight (Seven) — 1.134 million
  4. A Current Affair (Nine) – 1.088 million
  5. ABC1 News — 988,000
  6. 7.30 (ABC1) — 786,000
  7. Ten News  – 693,000
  8. The Project (Ten) — 571,000
  9. Dateline (SBS ONE) — 221,000
  10. Ten Late News — 207,000

Metro morning TV:

  1. Sunrise (Seven) – 377,000
  2. Today (Nine) – 366,000
  3. News Breakfast (ABC1, 69,000, News 24, 33,000) – 102,000

Top five pay TV channels:

  1. TV1 – (2.7%)
  2. Fox 8 – (2.4%)
  3. LifeStyle – (1.9%)
  4. Foxtel Movies, Fox Classics – 1.7%.
  5. Crime & Investigation, Fox Footy – 1.6%

Top five pay TV programs:

  1. The Simpsons (Fox 8) –  98,000
  2. AFL: 360 (Fox Footy) — 80,000
  3. Australia’s Next Top Model  (Fox 8) – 71,000
  4. Family Guy (Fox 8) – 66,000
  5. Law and Order Criminal Intent (TV1) – 65,000

Tonight: Ten has Offspring and ABC 1 has Wednesday Night Fever (after the last Adam Hills Tonight for this season). Ten has This Week Live. Will it live until next week if ratings fall from its weak start a week ago?

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) Plus network reports.

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Peter Fray
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