Media outlets have long used their front pages and editorials to crusade on behalf of their readers. But Australia's leading medical publications have gone further by helping bankroll a campaign railing against the federal government's plan to cap tax deductions for self-education expenses at $2000 a year.

Australian Doctor and Medical Observer are both listed as proud sponsors of #scrapthecap -- a sophisticated campaign run by General Practice Registrars Australia and supported by professional bodies such as the Australian Medical Association. The PR drive has attracted over 10,000 signatures and achieved extensive media coverage -- including in Australian Doctor and Medical Observer.