Serious questions have been raised about the accuracy of readership figures used by Australia’s largest gay and lesbian publisher to attract advertisers.

The 2013 media kit for Queensland Pride, a free fortnightly magazine published by Evo Media, claims the magazine has a readership of 27,700. But an invoice for April 2013, and obtained by Crikey, shows only 5000 copies of Queensland Pride were printed each fortnight at the APN plant in Warwick. The magazine was then being published by Evolution Publishing, which was made insolvent in May.