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Jul 5, 2013

Property ad wars: real estate agent between News and Fairfax

A real estate agent signed a deal with News Corp a month before shifting his vendors' ads away from the Fairfax-owned Weekly Review. The property ad wars in Victoria are hotting up.

Andrew Crook — Former <em>Crikey</em> Senior Journalist

Andrew Crook

Former Crikey Senior Journalist

A boutique Geelong real estate agent at the centre of a bitter multimillion-dollar advertising war signed a deal with a News Corporation publisher just one month before shifting his vendors’ ads away from the part-Fairfax owned Weekly Review to the News-owned Geelong Advertiser.

A defence and counter claim lodged in the Victorian County Court on behalf of Hayeswinckle managing director Danny Hayes — obtained by Crikey — admits for the first time that on November 28 last year a “Sponsorship Agreement” was reached between the Advertiser and Hayes.

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