Daytime news blocs cheap TV.
There's more news content on Australian television than ever before. And figures from the Australian Bureau of Statistics show why, giving lie to the oft-heard claim that news and current affairs is an expensive product.
The ABS says that during 2011-12 "there were 78,622 commercial broadcast hours for first release television programs. News and current affairs programs accounted for the largest proportion of these hours with 36,471 (or 46.4%)." That compares with very expensive drama and children's programming, which the ABS said had an average per-hour cost of $560,700 and $550,400 respectively. "Light entertainment and variety programs incurred the largest total production costs ($555.4 million)," the ABS said. The cost was around $70,000 an hour.
This cost difference helps explain why the Seven Network started the 90-minute The Daily Edition
from 3pm Monday to Friday -- that gives the network nine-and-a-half hours of news, chat and a bit of current affairs from 5am to 5.30pm Monday to Friday. It's also why the Nine Network has seven hours of news and current affairs and chat from 5am to midday and a further two-and-a-half hours from 3pm to 5.30pm. It must be cheap, because if it wasn't the two networks wouldn't be spending money on creating and broadcasting these programs. At one stage soap operas like Days of Our Lives
and The Young and The Restless
dominated daytime TV -- but for the dices they pull, and the revenue the networks can write against them, they became cost ineffective and were axed. -- Glenn Dyer
What if he asked the audience?
From last night's episode of Millionaire Hot Seat
. If the ignorant contestant (he plumped for A) gets in touch we'll be sure to set him up with a subscription so he knows what we're about ...
Did we skip the election? Reading an article on The Guardian’s website, one eagle-eyed Crikey reader noted that the offerings from the "More from around the web" section seemed a little out-of-date. One might be surprised to read that an exit poll is showing the Labor party inching its way to leadership in the country’s general election ...