Election Deciders

Jun 5, 2013

The Power Index: election deciders, the spinners at #3

The election is roughly 100 days away, and the parties' spinners are fired up -- planting stories, shilling images, shaping the message and the nightly news. These wily party types massage the message and try to get their candidate's face on TV -- for all the right reasons. But do Gillard and Abbott have the best spinners in place?

Andrew Crook — Former <em>Crikey</em> Senior Journalist

Andrew Crook

Former Crikey Senior Journalist

Early on Monday — the Queen’s Birthday in every state except WA — a relaxed and comfortable Australia will slip on its national dressing gown and shuffle, Tony Soprano-style, to the front gate to pick up the morning paper.

Screaming off the front page will almost certainly be the fruits of our best political spinners — possibly a policy announcement, maybe a speech-in-advance or an off-the-record briefing — carefully crafted to capitalise on the desperation of content-starved hacks.

Free Trial

Proudly annoying those in power since 2000.

Sign up for a FREE 21-day trial to keep reading and get the best of Crikey straight to your inbox

By starting a free trial, you agree to accept Crikey’s terms and conditions


Leave a comment

2 thoughts on “The Power Index: election deciders, the spinners at #3

  1. Tom Jones

    As long as the media has a free pass to present the PM in profile while having a smiling Abbott facing the viewers there won’t be much hope for the PM. The images are all very unflattering – almost as if it is a subtle campaign against her.

    She needs to learn to smile at the camera when good news is announced. That is part of the reason that the positives of the government are overlooked. It is hard to believe that the news is good if it is presented if the deliverer of the news is funereal.

    Joel Fitzgibbon is a serious problem too as he keeps on bobbing up like a malignant cancer.

  2. Edward James

    I think main stream media tends to prostitute itself too much. While I pay TV, Radio and the electronic print some attention, I always have my shit filters on! Edward James

Share this article with a friend

Just fill out the fields below and we'll send your friend a link to this article along with a message from you.

Your details

Your friend's details