Advertising

May 29, 2013

The Power Index: election deciders, ad creatives at #6

Television will again be the key battleground for the 2013 election, and creatives are busy working to briefs. The Power Index asks: who's behind them?

Matthew Knott

Former Crikey media reporter

To illustrate his distaste for taxpayer-funded political advertising earlier this month, Opposition Leader Tony Abbott recalled the Howard government’s infamous GST ads showing metal chains falling off ordinary Aussies as Joe Cocker wailed Unchain My Heart. 

2 comments

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2 thoughts on “The Power Index: election deciders, ad creatives at #6

  1. klewso

    Poor Abbott with his history of his “veracity”?
    Didn’t Joe Cocker object to the high-handed way his song was being used without his consent? That’s why they had to stop using it?

  2. Daly

    Only one woman so far in the influential?

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