May 29, 2013

The Power Index: election deciders, ad creatives at #6

Television will again be the key battleground for the 2013 election, and creatives are busy working to briefs. The Power Index asks: who's behind them?

Matthew Knott

Former Crikey media reporter

To illustrate his distaste for taxpayer-funded political advertising earlier this month, Opposition Leader Tony Abbott recalled the Howard government’s infamous GST ads showing metal chains falling off ordinary Aussies as Joe Cocker wailed Unchain My Heart. 

“I didn’t think it was very effective,” Abbott said of the $362 million campaign. “There will certainly be no Joe Cocker ads under a government I lead because even I think they’re passé.”

Free Trial

Proudly annoying those in power since 2000.

Sign up for a FREE 21-day trial to keep reading and get the best of Crikey straight to your inbox

By starting a free trial, you agree to accept Crikey’s terms and conditions


Leave a comment

2 thoughts on “The Power Index: election deciders, ad creatives at #6

  1. klewso

    Poor Abbott with his history of his “veracity”?
    Didn’t Joe Cocker object to the high-handed way his song was being used without his consent? That’s why they had to stop using it?

  2. Daly

    Only one woman so far in the influential?

Share this article with a friend

Just fill out the fields below and we'll send your friend a link to this article along with a message from you.

Your details

Your friend's details