To illustrate his distaste for taxpayer-funded political advertising earlier this month, Opposition Leader Tony Abbott recalled the Howard government's infamous GST ads showing metal chains falling off ordinary Aussies as Joe Cocker wailed Unchain My Heart. 

"I didn't think it was very effective," Abbott said of the $362 million campaign. "There will certainly be no Joe Cocker ads under a government I lead because even I think they're passé."