If you're sick of Tom Waterhouse and his ilk, you're not alone. Sports betting, or more accurately the advertising of it, has created a furore. There are now at least five proposals afoot to limit some or all aspects of sports betting advertising -- not including Opposition Leader Tony Abbott's promise to stop live odds if he becomes prime minister.

Free TV Australia has prepared a code of conduct around sports betting advertising, which would limit the spruiking of live odds to designated breaks in play and stop announcers and commentators from spruiking odds. This is now reportedly with the Australian Communications and Media Authority. This is Communications Minister Stephen Conroy's preferred way of dealing with the issue, although it would only stop the spruiking of live odds. The ads would continue unabated.