Persisting with what isn’t working. The Crikey Political Index as published yesterday tells the story of how the current campaigning by the Prime Minister is not working.

The accompanying commentary is worth repeating:

“In recent weeks Abbott pulled neck-and-neck with Prime Minister Julia Gillard for the first time, and this week he has streaked ahead, nearly doubling her for coverage, despite the government handing down a budget and the PM’s headline-making tears in Parliament as she delivered the National Disability Insurance Scheme (now DisabilityCare). And that’s the point. It seems likely that the NDIS is playing just as well for Abbott as Gillard, that the ALP may be a lame-duck government and that any policy it makes from now on, unless strongly opposed by Abbott, will be seen just as much his as hers …”

This is a real danger signal for Labor and suggests to me that a major change is needed in its campaign strategy that continues to centre around those daily visits to schools. Education as an issue is just not working. The television news might still be showing Julia Gillard mixing with smiling children but it is just not registering as some kind of overwhelmingly important issue.

A final straw? The end of manufacturing by Ford is surely the end of the slim chance Labor had of being re-elected.

A quote for the day.


Real news up north. The battle for the title of providing the world’s best crocodile coverage is heating up. This morning:

News and views noted along the way.

Peter Fray

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