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May 7, 2013

Shame on the media's obsession with the Singlehouse 'scandal'

The John Singleton-Gai Waterhouse saga is a non-story that sums up where the mainstream media is headed. It's a ready-made narrative without meaning, and it's easy for the media to cover. Get used to this.


If you live outside NSW, as most of us do, you will have been fortunate enough to avoid at least some of the relentless coverage of the John Singleton-Gai Waterhouse-Robbie Waterhouse-Andrew Johns-etc etc er… well, scandal? Imbroglio? Brouhaha? Stoush? Anyway, insert your preferred noun-that-only-journalists-use. But for those inside the borders of the “Premier State”, there’s been no escape.

It is, ostensibly, a story that has it all: the glamorous racing industry, colourful personalities, allegations of wrongdoing, a storied racing family, and perhaps the most loathed man on Australian television. In fact, it’s a story that has nothing. It’s a non-story, a story black hole that not merely lacks meaning, but sucks any meaning floating nearby into it, never to be seen again.

Racing is a corrupt industry that profits from the stupidity of gamblers and the infliction of pain on animals. That something slightly untoward might, allegedly, have happened between three of its prominent members, none of whom have any socially useful function, has about as much significance as a fight in a pub between drunks over a bet, albeit with better clothes.

It doesn’t even have any symbolic meaning. The media can drag out the old stereotype — and of course as The Onion immortally said, “stereotypes save time” — of Sydney as shallow, meretricious, obsessed with glitz and money, and claim that a blue between the ad man, the trainer, the ubiquitous bookie, the (“dishevelled”) ex-footballer and a brothel owner (and where, for goodness sake, is Richo in all this?) somehow reveals an essential truth about the city. It can draw lessons about the innate corruption and moral cowardice of Australia’s gambling culture. Journalists can even invoke yer Greeks and yer Romans and cry “hubris”. But all such attempts to jam significance into the story like so much forcemeat reveal is their desperation.

Still, get used to it: this is the shape of journalism to come, because what this matter lacks by way of significance as a story it more than makes up for with narratives. The mass media has always relied on narratives, of course; and for that matter all other forms of storytelling. There are only a handful of basic stories, and the task of the storyteller is to continually recycle them in ways that will keep the audience entertained.

Thus, most evening news bulletins offer essentially the same relatively limited set of stories as they did half a century ago; only the presentation has changed and in particular sped up because we’re now trained to absorb visual narratives more rapidly. The latest innovation in presentation, by the way, is the now compulsory “live cross” to a journalist standing outside a venue linked, however tangentially (sports story? go stand outside the nearest stadium), to the matter at hand, there to answer one or two anodyne interrogations from the newsreader and be thanked for their trouble, while leaving the audience mystified as to what precise connection or significance the location of the journalist had.

Still, you can’t get that sort of thing on Facebook or Twitter, right?

But, like Kate Carnell, I dye-grass. One of the great things about ready-made narratives is that they don’t require much thought or analysis; indeed, they are precisely intended not to require thought or analysis, but to entertain, comfort and reassure audiences.

But as our mainstream media falls apart, with newspapers dying and television struggling with debt and falling revenue and inept billionaire owners, the declining level of resourcing of journalism will mean ever greater reliance on narratives, rather than providing the sort of resourcing required for quality analysis (which requires people with expertise, corporate memory or, at the very least, time to analyse) or investigative journalism.

In this context, the Singleton-Waterhouse story is a godsend, dropped on the Sydney media (which is now the headquarters of Australian media) like so much divine manure. Not merely is it loaded with “colourful personalities”, but it comes with multiple narratives, depending on whether you can’t abide Singo or Robbie or even Gai, who for mine did her best work in Doctor Who, or racing itself. It’s thus easy to cover, a lot like a leadership contest in Canberra, where you don’t have to know much about anything, and certainly not issues of policy substance, to opine, report, speculate.

In doing so, of course, the very thing that was supposed to distinguish what’s left of the mainstream media from new media ebbs away. Still, it’s all pretty easy to follow and that’s what counts. That, and the amazing hats.


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25 thoughts on “Shame on the media’s obsession with the Singlehouse ‘scandal’

  1. Andrew McIntosh

    Thank you. I was honestly wondering why this bit of business was being covered by the media at all, and merely assumed it was my own, often willful ignorance of sporting matters.

  2. zut alors

    “…three of its prominent members, none of whom have any socially useful function, has about as much significance as a fight in a pub between drunks…”

    Excellent article, Bernard. Although the saga is elitist piffle at least it’s more entertaining than the actual ‘sport’ of horse racing.

  3. The Pav


    Whilst the more virtuous part of me agrees that is is a terribel waste of media resources a story with
    Ad man,
    footy Star
    Brothel owner
    Conflict of interest

    Well what’s there not too like

    But your right .Serious media shouldn’t be a soap opera

  4. tonyfunnywalker

    Its just an advertorial for honest Tom and a guarantee that he will not loose his job at Channel 9.

    For once I hope that Abbott will not be his usually gutless self and ban live betting odds on sports programs.

  5. swimming the hellespont

    Bravo Bernard! This tacky sideshow and the MSM obsession with it calls every Minister for Racing in every State in the Commonwealth a fool. The history of the stewardship of these portfolios is a national disgrace.

  6. Rambling Rose

    Lighten up Bernard.It’s a great story for a laugh.It couldn’t have happened to a more deserving bunch.

  7. Hominoid

    Well said and thanks, Bernard. What a load of lazy, self indulgent, self important w*nkers. The MSM “journalists”, that is. At least the Singlehouses and Robbojohns work hard to exploit horses and gamblers alike, and even harder to convince themselves they successfully avoid conflicts of interest.

  8. Andrew McMillen


  9. GF50

    Great work Bernard. Give to them. They have done for gambling/sport what the MSM has done for politics, sycophantic piffle, at least the MSM/ABC fact free gossip columns are qualified to opine on this rubbish unlike Politics the Economy and our Democracy! I hope it keeps them busy until after 14 Sept. By then they should waking up on the Newstart allowance, if there is any Justice in this world.

  10. shepherdmarilyn

    It was the same thing with 66 refugees getting to Geraldton as if coming to an island by boat had never happened before.

    The incessant ranting by the ABC in particular led to the cruel illegal deportation of 38 of the poor bastards without a single word of sympathy or care after they were lost at sea for 44 days.

  11. RBTL

    Hey Bern, I agree with Nat King Cole, they made their bed and they can lie in it. You know as well as any of us, with the MSM it’s not a “slow news day” it’s a “no news day”..yawn!

  12. SusieQ

    Agree totally – never has the mute button come in so handy as when this ‘story’ is on the news.

  13. paddy

    LOL I don’t know who got more pleasure out of that spray Bernard. We who read it. (with delight) Or you who tapped out on the keyboard. (With extra chilli)

  14. AR

    Yet another example of a conflict which one hopes all contestants will lose. As the ineffable Oscar did not say, “the unspeakable in pursuit of truly repellant.”


    Tis true, ’tis pity that this gaggle of vulgarians with lots of shiny baubles have so hypnotised the fourth estate they can’t get enough of it.

    Pass the brown paper bag…

  16. Bill

    Great spray. I love that bit in the narrative where Andrew Johns says he “may have embellished” the story. I cannot believe that an NRL footballer (even an ex-one) would know what “embellish” is, as it has more that 2 syllables and more than 5 letters.

  17. Gerard

    Initially I clicked on this expecting not to like it much – then I got down to this paragraph:

    “Racing is a corrupt industry that profits from the stupidity of gamblers and the infliction of pain on animals. That something slightly untoward might, allegedly, have happened between three of its prominent members, none of whom have any socially useful function, has about as much significance as a fight in a pub between drunks over a bet, albeit with better clothes.”

    Absolutely bloody marvelous – with brilliance like this (every word exactly right, like a finely polished gemstone) the fate of journalism suddenly looks much brighter. Well done!!!

  18. Mike Flanagan

    The Pav;
    And your list doesn’t include the cross promotional value exploited by the media ad infinitum.
    While I am grateful for Bernard’s observations on the matter, I do find it an irony in Crikeys devoting yet further coverage of this drunken induced focus on a display of personal venom among our rich and powerful when there are buckets of hard to follow cash in the feed trough.

  19. Henry

    I am usually a happy reader of Bernard Keane, but…at least the racing industry furnished you with a very high horse to climb on, Bernard. Seriously, as a brief polemic(?)on the sorry state of journalism this article is more shallow than the insignificant racing celebrities Bernard refers to. Bob Hawke always used to say if you want the quintessential grasp of Australia, go to a racing track. Time has passed but it applies, albeit less so. Bernard sounds a tad too precious for commercial TV, so he may not have noticed there is an ongoing story about Tom Waterhouse’s ubiquitous sporting presence blurring the lines between gambling and sport. So of course this story is big news. And of course the shriller sections of the media focus on the narrative. That is kind of what they do. You do not have to read them. At least on its own turf, this shrill shallow human narrative has more depth and interest than Bernard’s shallow little homily about the fading finances and relevance of real journalism, if that’s what he was writing. Frankly it did not even qualify as a bile purge. More of a colourless little expectoration of no worth and barely even offensive. In case you hadn’t noticed Bernard the gambling (including horse racing) industry is big business, and its growing prevalence has been of concern sufficient for it to become an election issue. Against that background the story is of interest. Yes Bernard the hats are interesting, but doubt any of them are big enough to fit your head, swollen as it was as you dashed off this pale little diatribe to meet some sort of deadline or publishing obligation.Come on, come on down from your horsey.

  20. Matthew of Canberra

    Even if it DID have meaning, it would still be about a game where animals run around in a circle while painfully uninteresting people watch them and drink.

  21. Mk8adelic

    Just when I thought the perversely ubiquitous t Waterhouse couldn’t get any more coverage this tawdry nonsense comes along …

  22. supermundane

    At least this story is moderately newsworthy Bernard, and as Henry points out, the GG’s continue to exert a significant influence on our collective psyche.

    Far more egregious examples can be found with even cursory glance at our premier (former) and great broadsheets. The SMH site currently carries the following headlines (ie. clickbait) alongside the Singo/Waterman clan stoush:

    Celebrity Splash: a big, painful (belly) flop
    Bat to the future at Do Bradman’s home
    Virgin attendants get classier thanks to celebrity chef
    The latest chapter of The Block reaches for the skies

    Not to mention the dominance of the lifestyle and entertainment sections as well as internet meme doing the rounds amongst the credulous concerning what is reputedly the skeleton of a tiny humanoid or possibly even an alien.

    Oh how the mighty have fallen.

  23. AR

    Henry – paid flack or just a fool? “ if you want the quintessential grasp of Australia, go to a racing track. might just be the problem and don;t forget Hawke becvame a paid shill for the burmese generals after leaving office so it’s clear his ethical standards are… lacking.

  24. Merve

    Almost as entertaining as the sacking of Rosa Storelli at MLC in Melbourne. The Rich and Powerful playing “Big Brother”. Who will get evicted tonight?

  25. neil busacca

    Gina Rhinehart’s pitbull Singo potentially a future editor of The Age caught insider trading (8th in line) on the races and you think its not news? think again!

    Tom waterhouse the biggest tv bookie and main reason for potential legislation to ban odds perorting on tv involved in the trading debarcle and you think its not news??

    Your contrarion radar is off on this one.


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