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TV & Radio

May 7, 2013

Glenn Dyer’s TV ratings: Celebrity Splash foundering

Seven's Celebrity Splash is weakening, but it's not as bad as Ten's Can of Worms, which is dead on screen but the network has nothing to replace it with.

A predictable win for Nine,  thanks to the very solid combination of The Voice (2.716 million national/ 1.962 million metro/ 754,000 regional) and House Husbands (1.670 million national/ 1.155 million regional/ 515,000). That more than outplayed Seven with its weakening Celebrity Splash (1.232 million national/ 821,000 metro/ 411,000 regional) and Revenge (1.288 million national/ 898,000 metro/ 390,000 regional) with the latter again fading. Viewers are not too worried about Revenge any more.

And that was the night as Seven ended up a soft second, the ABC a solid third, Ten its usual weak fourth and SBS well behind. Seven was only really strong in Perth, where it won the night overall and the main channels. Seven finished ahead of Nine overall in Adelaide, but that result was reversed in the main channels. In regional areas Nine (through WIN/NBN) had a big win over a weak Seven (Prime/7Qld).

Celebrity Splash is not very good for Seven — it has lost viewers from its debut, and the network’s ratings will suffer while it is in the schedule. That fact that Celebrity Splash and Revenge couldn’t crack the million viewer mark last night in metro markets, when both had done so in previous weeks, tells us their core audiences are tiring of both programs.

Nine won Sunday night thanks to The Voice, from Seven, Ten and the ABC. Seven won last week narrowly (all people) from Nine,  the ABC and Ten. The grand final of My Kitchen Rules, Packed To the Rafters, A Place To Call Home (which won again on Sunday night), and the AFL all helped Seven.

Network channel share:

  1. Nine (34.9%)
  2. Seven (27.3%)
  3. ABC (18.0%)
  4. Ten (15.5%)
  5. SBS (4.3%)

Network main channels

  1. Nine (29.4%)
  2. Seven 20.0?%)
  3. ABC1 (13.8%)
  4. Ten (10.2%)
  5. SBS ONE (3.7%)

Top five digital channels: 

  1. 7TWO  (4.4%)
  2. GO (3.2%)
  3. Eleven, ONE (2.6%)
  4. ABC2, Gem (2.4)

Top 10 national programs:

  1. The Voice (Nine) – 2.716 million
  2. Nine News — 2.097 million
  3. Seven News — 1.946 million
  4. House Husbands (Nine) — 1.670 million
  5. A Current Affair (Nine) — 1.388 million
  6. Today Tonight (Seven) — 1.361 million
  7. ABC1 News — 1.331 million
  8. Home and Away (Seven) — 1.327 million
  9. Revenge (Seven) — 1.288 million
  10. Celebrity Splash (Seven) — 1.232 million

Top metro programs:

  1. The Voice (Nine) — 1.962 million
  2. Nine News — 1.410 million
  3. Seven News — 1.342 million
  4. A Current Affair (Nine) — 1.159 million
  5. House Husbands (Nine) — 1.155 million
  6. Today Tonight (Seven) — 1.091 million

Losers: Can of Worms on Ten at 8.30pm — 448,000 national/ 323,000 metro/ 125,000 regional — the mark of a program dead on screen, with everyone knowing it, but nothing to replace it with.Metro news and current affairs:

  1. Nine News — 1.410 million
  2. Seven News — 1.342 million
  3. A Current Affair (Nine) — 1.159 million
  4. Today Tonight (Seven) — 1.091 million
  5. ABC1 News — 936,000
  6. Australian Story (ABC 1) — 784,000
  7. Ten News — 743,000
  8. Four Corners (ABC1)  – 646,000
  9. Media Watch (ABC1) — 635,000
  10. 7.30 (ABC1) — 601,000

Metro Mornings:

  1. Today (Seven) – 353,000
  2. Sunrise (Nine) – 323,000
  3. News Breakfast (ABC1) – 59,000 + 34,000 on News 24

Top five pay TV channels:

  1. Fox Sports 1 – 3.6%
  2. Fox 8 — 2.4%
  3. LifeStyle – 220%
  4. TV1 – 2.1%.
  5. Fox Footy, UKTV – 1.7%

Top five pay TV programs:

  1. NRL: St George v Manly (Fox Footy) – 255,000
  2. Monday Night With Matty Johns (Fox Sports 1) — 165,000
  3. AFL: On The Couch (Fox Footy) — 109,000
  4. Game of Thrones (Showcase) –102,000
  5. AFL: 360 (Fox Footy) – 101,000

Tonight: Packed to the Rafters on Seven. The Voice on Nine. Foreign Correspondent on ABC1. The Biggest Loser and NCIS on Ten. Insight and Dateline on SBS.

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.

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