It’s safe to assume most slosh seekers down at the pub on a Friday night don’t constitute the target market for the newly released Penfolds Grange — priced at $785 a bottle. So Crikey set out to uncover the appeal behind such extravagance.
The 2008 vintage uncorked with a bang last Thursday, exciting oenophiles and those with expensive taste around the world, especially after it was given a perfect score by prominent wine critic Lisa Perrotti-Brown, who described it as having “a very complex nose with aromas of mulberries, layers of baking spices, cloves and cinnamon and nuances of minced meat”.
Wine writer Huon Hooke, who has had the pleasure of having tasted it, told Crikey the wine is “powerful”, “full-bodied”, has “great dips of character” and is “fresh” and “useful”: “I’d put it right up there with the very best vintages.”
But is it almost eight times better than a $100 bottle? Is it 16 times better than a $50 bottle?
It’s a question wine lovers and critics often find difficult to answer, especially when forced to explain the nuances of wine’s bouquet and tradition to someone (like this ignorant reporter) who loyally sticks to her “house reds”.
“These things are difficult to quantify in a few words,” Hooke said. “Firstly, it has an amazing track record, and it will age tremendously well and will be great drinking for the future.”
And this seems to be the crux of it. Those with deep pockets (though it is available for the bargain price of $645 if you’re buying at Langton’s, after a recent price war over the vintage) must also have boundless patience, as the wine won’t be at its best for at least five years — and maybe more than 20.
“Nobody in their right mind would buy that bottle of wine, open it and drink it,” Jay Bessell, one of the owners of Melbourne’s Carlton Wine Room, told Crikey. “It’s not complete. It would be like taking my one-year-old daughter for a horseback ride. It’s just not ready.”
Perrotti-Brown recommended it be put away for 22 years before drinking. Hooke agreed: “You won’t get your full value for money if you drink it now. For a lot of people it will be a little bit aggressive and a bit unformed.”
But even when it has reached its full maturity, how can you distinguish it from other good-quality wines? Bessell was outraged at the question: “Does dark chocolate taste better than white chocolate?”
It’s a subjective experience, even when you take into account the reasonable argument made by some expert drinkers that, after the $200 mark, price doesn’t correlate with quality.
“Wine is not the same. It’s not Coca-Cola. Some people look at wine and they want to go chasing experience. It’s about encapsulating a moment in time, and sometimes wine is that. It’s a moment in time,” said the poetic Bessell.
Interestingly, the price itself will make it taste better. Blind studies have shown that very few people can distinguish between a cheap wine and an expensive one, but people also report liking wine more when they think it costs more. Coming from South Australia’s Barossa Valley also adds to the Penfolds allure.
“There’s mass produced wine that will always taste good but not of where it’s from,” Bessell explained. “They are scientifically correct and have enough elements that produce a thing called wine in 750mls and then there are things that speak about where they’re from and that will always come at a premium because it’s very easy to produce something on a mass scale.”
Would Hooke recommend the new Penfolds to someone with a modest budget who is chasing a quality drinking experience? “No. It’s an outrageously expensive wine, and only very wealthy people could justify spending that. Certainly there are a lot of wines that are far cheaper than Grange that will give you satisfaction,” he told Crikey.
Tips from the master include The Mount Langi Ghiran and the Clonakilla shiraz viognier, both selling at $90-150 per bottle.