Well, Big Kerry it wasn't. The inevitable comparison of yesterday's parade of moguls, major and minor, with Kerry Packer's famous 1991 committee appearance, where MPs collectively cowered (or in Peter Costello's case, grovelled) before the Great One, was poor preparation for yesterday's shenanigans.

In 2002, there was a three-month-long committee hearing for Richard Alston's media ownership bills. In 2006, the committee inquiry was three weeks long. The references committee looking at the 75% rule right now won't make it to three days. The 2018 media ownership changes will probably be considered in a three-hour committee. Will that lead to any ill-effects for public policy? Few of these issues are new and few have not been the subject of exhaustive debate, analysis and comment here and overseas for decades.