It's been sad watching the decline of Kim Williams, once the smartest, most visionary and most innovative media executive in Australia, the man who turned Foxtel 1) digital and 2) profitable in the face of a regulatory framework designed (in essence, by his competitors) to permanently hobble it.

Since he's taken the big chair at News Limited, however, it's almost as if the spirit of Harto has possessed Williams, turning him into a caricature of a News Corporation exec. Thus have we lost one of Australian media's best and brightest.

In his hysterical reaction to the rather tame, and possibly unpassable, media reform package released by Communications Minister Stephen Conroy yesterday, Williams has wrecked whatever remaining credibility he had on the issue of media regulation.