Feb 28, 2013

Through Google’s looking Glass, retail stores and branded products

Would you wear computer glasses? And would you buy them in a physical Google store? The tech giant is shifting its strategy to embrace old-world retailing and new-world technology.

Patrick Stafford

SmartCompany deputy editor and tech journalist.

Bricks-and-mortar retailing is dead, right? So why would the world’s biggest online company want to set up shop?

Google is shifting gears and wants to be seen as a company that makes products, not just provides services. And that could mean big things if the well-placed rumours of retail stores are right. Consider Google Glass.

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