Media

Feb 26, 2013

Media briefs: Ten good sports? … Abbott v DJ … SMH backlash …

Tony Abbott gets asked the tough questions in Cairns, such as whether a swimming race would be the ideal way to settle the federal election, plus other media news of the day.

Ten’s hairy-chested bid for sport a loss. So Hamish McLennan’s first attempt to revitalise the struggling Ten Network is to get into a bidding war for sports rights such as cricket and tennis and pay wads of money to both sports for entertainment that will cost hundreds of millions of dollars and deliver little in the way of prime-time ratings growth? Nine holds some of the cricket rights, while Fox Sports/Foxtel has others (one-day, four-day and Twenty20 competitions). Seven has the main rights for the tennis, and Fox Sports/Foxtel have subsidiary rights.

The only way McLennan and chairman Lachlan Murdoch can win a major TV sports rights contract is with the financial assistance of News Ltd/News Corp via Foxtel and Fox Sports. Ten is already an affiliate of News, and Murdoch is chairman of the board and owns 9% of the company, supported by three other shareholders with more than 30% between them. More importantly, News Corp controls the most important parts of Ten’s prime-time schedule through programs made by Shine and Fox. Getting into a joint bid for sport like cricket or tennis with News/Foxtel/Fox Sports will mean even more of Ten’s programming is being paid for or produced, one way or another, by the Murdoch empire, at least in part.

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1 comments

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One thought on “Media briefs: Ten good sports? … Abbott v DJ … SMH backlash …

  1. klewso

    Bentley hasn’t worked for Singo &/or Rupert has he?

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