Feb 22, 2013

Media briefs: Fairfax’s compacts … Oz on climate … Rudd’s chin-ups …

Fairfax unveils its new "compact" front pages. And other media tidbits.

Fairfax: size does matter. The Sydney Morning Herald and The Age have unleashed a PR blitz ahead of the launch of compact — not tabloid, as editorial director Garry Linnell stresses — editions on March 4. Readers are walked through the changes at new websites Know No Boundaries (for the SMH) and Forever Curious (The Age). Here’s what the papers will look like:

Fairfax engaged brain-imaging firm Neuro Insight to test the new designs. According to Fairfax, eye tracking testing showed a 22% increase in reader engagement compared to the broadsheet and a remarkable 50% increase in visual attention to advertising. A new website design is also on the way for the highly-read Age/SMH websites. It’s cleaner, with more white space and less links.

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11 thoughts on “Media briefs: Fairfax’s compacts … Oz on climate … Rudd’s chin-ups …

  1. klewso

    Presumably Graham Lloyd and his editor are “climate scientists” – having chosen to boost/publicise, to greater public consumption prominence, those parts which they have?

  2. klewso

    … and what a pity no one has the “resources” at their disposal of the Tele-tubbies, to ridicule “them at work”, playing with themselves and their PCPs?

  3. paddy

    After years of seeing Kevin doing lame “camera stunts”, I was far too savvy to click on his latest effort.
    Alas, I was “ambushed” by that abominable Fairfax “Know no boundaries” promo and am now contemplating plucking out my eyeballs to ease the pain.

  4. Gavin Moodie

    I thank Andrew Macintosh for his quick and readily understandable analysis of the latest from the Australian’s Graham Lloyd. I assumed it was rubbish, but it is good to have this confirmed and understand why.

  5. Bart Tony

    Once again Graham Llyod at Limited News misrepresents the climate science. The British Met Office published a report stating that their projections for the next 5 years for atmospheric warming is 20% less than the previous forecast. Note that the MET office is still predicting a warming trend that is only at a 20% lower level but somehow Lloyd turns this into no warming. Llyod conveniently misses certain facts such as NASA stating that 2010 was the hottest year for land and ocean temperatures followd by 2005 and 2002.
    The Brit Met office has 1998 as their hottest year for the lower atmosphere. A major crticism of the British Met Office has been that their global sensors cover only 85% of the worlds land and ocean areas and they miss out on the Artic region where significant warming is taking place. The Americans through NASA and NOAA have about 100% coverage so their analysis is better. The Japanese Met Office agrees with the Americans.
    Llyod is notorious for giving only part of the picture and he does so to deliberately misinform.

  6. Hugh (Charlie) McColl

    Are these climate change writers deliberately sloppy, inaccurate and just plain wrong? It’s infuriating that even non-scientists (or are we all completely uneducated dills?) will not have a go at simple primary school mathematics and learn something all by themselves. NASA’s GISS temperature readings are completely public and are the basis for every person, scientist or not, finding out exactly how much temperature change is taking place. Anyone can do the maths – it’s so simple. The temperature changes are thus:
    1880 – 2012, 132 years, temperature change over the period is +0.75°C. Average change per year = +0.00568°C
    1998 – 2012, 14 years, temperature change is +0.06°C. Average change per year = +0.00428°C
    So over the past 14 years, global temperature change has slowed from +568 to +428. See, it’s that simple. It has just slowed down. It has not “stopped”, “plateaued” or entered a “17 year pause” (ie. “temporary stop”). This is just broadcasters making stuff up and being quoted at random as if they know something. It’s a wonder they can tell the time.

  7. klewso

    Charlie, that was made a lot easier with the invention of the digital watch.

  8. Electric Lardyland

    Yes H(C)M, I also have a bit of a problem with climate change deniers and their laughable mathematics. Since late 2012, they’ve been claiming a 16 year pause in global warming, so now that it’s 2013 the seem to be claiming a 17 year pause; even though most people would realise that the 2013 data may not be in yet. But the thing that I find most hilarious with their 16 year pause claims is this. Their shonky analysis starts in the super El Nino year of 1998 and their data set ends in 2012. Now, it’s a long time since I’ve done high school maths, but I’m pretty convinced that 2012 minus 1998 is 14; not 16.
    And it’s on the basis of analysis like that, that these alleged skeptics, think that they can trash the reputation of genuine scientists and science.

  9. Jim Moore

    You should have stopped after writing “I am no climatic scientist”. World exclusive, Crikey breaks open the great fraud of decades of climate scientists’ collusion and conspiracy. How much of the Crikey readership are you pandering to with this tripe?

  10. Electric Lardyland

    Jim, thanks for the excellent example of just how paranoid you climate change deniers actually are.

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