Glenn Dyer’s TV ratings: curse of the Murdochs as Ten being strangled

Ten is sinking in the ratings after holding onto dud performer American Idol.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

The Glenn Dyer breakdown: Call it the curse of the Murdochs, call it bad luck, call it bad management, but whatever the reason, the Ten Network is being strangled by the dud performance of the Murdoch family TV production arms, Shine and Fox. Last night was yet another chapter in this sorry story for 2013. American Idol, the flagship in the US for Fox, has been an unmitigated disaster for Ten here. It averaged just 329,000 metro and 437,000 national viewers last night. When it started it was getting more viewers in the metro markets than its national audience last night.

The night before, Glee, a former high-flier for Ten from Fox, averaged 269,000 metro and 371,000 national viewers. MasterChef: The Professionals has been a declining performer for Ten (It’s from Shine, the TV production arm Daddy Murdoch bought from daughter Liz). Ten finished fourth in all people in metro and regional markets last night and copped a pasting in the major demographics from Seven and Nine. The ABC is doing better in all people (which isn’t Ten’s target), but the national broadcaster is simply programming and scheduling smarter than Ten.

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