"The pursuit of personal celebrity can affect lawyers just as it does everyone else. It's very tempting to see your face in the evening news," Michael Bradley, managing partner of Marque Lawyers said. "But it is quite a dangerous thing to do."

In a string of recent high-profile cases solicitors have faced the media as public advocates for their clients, dealing with public relations avalanches, hitting back at spurious claims and even allegedly using the media for their own devises. In some cases lawyers have seen their status as experts in their fields skyrocket. Others have been left smarting. The rest of the profession, meanwhile, has raised its collective eyebrow.