TV & Radio

Feb 12, 2013

No show in radio business: jocks make way for ‘integration’

It's not the same game for radio announcers any more, writes freelance journalist Alyce Vayle. Broadcasters are more concerned about cross-platform integration -- but is the sector becoming boring?

The value of on-air stars to radio networks is diminishing. The companies that pay the bills are much more important.

“It’s less ‘show business’ and more ‘business’,” Ryan Khay, program director of Mix, an Austereo station in Queensland’s Sunshine Coast, told Crikey. “A program director needs to be sales friendly and understand all the elements of the game.”

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One thought on “No show in radio business: jocks make way for ‘integration’

  1. A A

    I thought that commercial radio couldn’t become any more bland, sanitized and disingenuous then it current is. Anxiety levels amongst the presenters must be rising. As it appears their corporate puppet masters demand eternal banality and error-free broadcasts to minimise distractions and maxmise profit.

    The current personality of the commercial announcers seems like that of a blow-up doll. Plastic, compliant and soulless.

    At least there is the ABC, community, digital, internet, podcast and local radio services that provide an insightful, stimulating, controversial, original and a thoroughly appreciated human quality to the airwaves. May the drone clones castrate themselves with catatonia and “the masses” reject the persistent, insidious and persuasive consumption message of commercial radio.

    I know I am an optimistic idealist fool. But we must dream!

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