The Glenn Dyer breakdown: My Kitchen Rules had its smallest audience this week last night — 1.8 million metro and 2.613 million national viewers. That was after the departure of Jessie and Biswa on Wednesday night, and the normal downturn in viewing on Thursday nights for various reasons. But 1.8 and over 2.6 million viewers for a Thursday night is excellent. Oztam data shows the MKR figures were the highest Thursday night ratings since MasterChef back in July 2010 (a bit of irony for Ten). Bones (after MKR) also did well in its Thursday slot with 919,000 metro and more than 1.4 million national viewers.
What wasn’t so excellent was the 858,000 metro and 1.271 million national viewers for The Block All Stars which is modest at best. Over at Ten American Idol got what it deserved, only 388,000 metro and 517,000 national viewers. They are Glee-like figures and Idol deserves that fate for insulting our intelligence. It was swamped by shows on Nine and especially Seven. The Bold and The Beautiful at 4.30pm had 389,000 metro viewers for Ten (and 555,000 nationally). Idol did better in the demos that Ten coverts, but with such small figures that it’s almost laughable.