TV & Radio

Jan 31, 2013

Axing Today Tonight no silver bullet for Seven’s woes

Would axing Today Tonight help take Seven back to the top of the ratings? Dig into the ratings figures and it's an unconvincing argument. Seven's problems run deeper.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

The Seven Network has happily fanned the flames of speculation about its early-evening line-up — to permanently ditch tabloid TV stalwart Today Tonight in favour of an hour-long news bulletin — by crowing about the ratings success of its temporary news block against Channel Nine.

But the bubble burst last night: Seven was beaten by Nine’s news and A Current Affair. And that came on the first relatively “normal” news and current affairs night in nearly a month, with no bushfires, floods and, crucially, tennis. Viewers gave Seven a big thumbs down.

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One thought on “Axing Today Tonight no silver bullet for Seven’s woes

  1. klewso

    After all the free PR the “Curry or Maul” did promoting it, up here in Q?

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