Jan 25, 2013

Lies and propaganda: property media standards going, going, gone

Coverage of real estate is dreadful, says property writer Terry Ryder. Organisations with vested interests pump out propaganda press releases and so-called journalists recycle them. No questions asked.

ABC’s Media Watch called to ask what I thought about media coverage of real estate issues. I said I could tell them if they had a couple of days to spare. It’s a bit like asking Greens politicians how they feel about the mining industry.

Journalistic coverage of real estate in this country is beyond dreadful. Organisations with vested interests pump out propaganda in the form of press releases and so-called journalists recycle them. No questions asked. Nothing checked. No background research. No alternative views sought.

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14 thoughts on “Lies and propaganda: property media standards going, going, gone

  1. malibbis

    “We need a new name for the process of press release recycling that has replaced the genuine journalism” – it’s called being ’embedded’!

  2. robinw

    @malibbis I think ’embedded’ is too kind. I prefer ‘lickspittle’.

  3. klewso

    Just “journalistic coverage of real estate in this country is beyond dreadful”?
    Like the rest, where most are op-eds prone to straining the news through their egos and prejudices, too lazy to have their opinions challenged. Working to a prescribed outcome – not to the “chaos” where some stories might lead.

  4. jurgen002002

    Saw the write ups and commented in the social media on the hog wash they were. The companies quoted APM and RP DATA are owned by Fairfax, and spread regular inaccuracies regarding property statistics. Just subscribe to the REIV owned PDOL and RP Data and compare the weekly Auction results both publish, the discrepancies are interesting, particularly pay attention to the number of Auctions RP Data publishes, (by my reckoning about 50% of the actual number of auctions) that means that their database which they present as complete is in fact totally inconclusive. Yet they sell price searches to the gullible public which are quiet incomplete.

  5. tonyfunnywalker

    Doesn’t this cover most journalism to day in most areas of consumer choice. Whether it is real estate, electronics, wine, travel, gastronomy, its the same process- an advertorial of vested interest with the companies promoted based on their purchase of advertising.

    The same is true of pay television and even the free to air and the ABC are all caught in the trap with advertorial programming and content.

    The so called News Analysis at times of ratings also are just advertising( you have to reward the advertisers and sponsors) who are paying top dollar somehow.

    The Power of the PR release to journalists who are both bone idle and often ill informed.

    Wine and Food Journalism are just the excuse for a junket with all the trimmings and even wine journalists themselves are realising that they are irrelevant to the wine average consumer.

    They like so many other industries are realising that social media is a far more productive medium, but even they are now becoming a part of the spam mix of glitz and misinformation, but it would be a dull old world without it. Facebook is now SpamBook.

    Consumers are of course more savvy and soon source other opinions or join bloggs of other consumer experiences and as Coles found out recently a ” viral ” blogg can be very damaging to the brand image.

    The Get- UP campaigns illustrate the need to let the advertisers know that consumers care with whom they associate and that values match each other.

    Note the way sponsors deserted Armstrong, Warne, and Tiger Woods, consumers behave in the same way.

    Its not just sports people, its sporting events as well – the ” refer” to the TV umpire is just an attention getter and not a part of the game and is boring.

    How much damage has the use of child labour done for Apple or is that their technology is not what it has been made out to be and that their competitors are doing it better.

    It is a question of the interface of perceived values and guess what who are the least respected professions — real estate sales, electronics sales people, ( especially mobile phones and tablets) and or course journalists.

    The recent article in Crikey shows that believability is about in line with share of audience ( people see what they want to see and hear what they want to hear) and block out the rest of the message. ( in other words there is no such a thing as balance.

    It is polarised to a best / worst scenario in the consumers mind.

    Consumers are driven by habit (low involvement) in over 90% of instances and are only aroused to act ( positive or negative ) when dissonance occurs within their perceived values framework.

  6. Rortydog

    Welcome to churnalism. The brown-nosed lackeys panting outside Parliament House or the grovellers at White House briefings (“write what we say or you won’t be let in next time”) would recognise the concept.

  7. John Bennetts

    If an engineer designed structures which failed when used as intended, he would not be employable.

    Why, then, is it so common to see journalists design bridges between ignorance and knowledge that start in the wrong place, head in the wrong direction and are nowhere near strong (rigorous) enough? Yet they retain their employment.

    Perhaps, I am wrong in supposing that journalism is, at heart, about education. Maybe it is truly only about story-telling.

  8. klewso

    From what I can see, I think “modern op-edism” is more about self-promotion of self-interest.
    There’s precious little “journalism” left – corrupted as it’s been for the sake of furthering vested selfish interests, especially for those with the power and money to control it, paying wages, for a desired (often political) outcome.

  9. drsmithy

    This “article” would appear to be a textbook example of the behaviour it is attacking…

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