There’s no mention of Tom Cruise, the evil ruler Xenu or the Galactic Confederacy. But a media guide produced by the Church of Scientology has been sent to journalists to “address a number of misunderstandings” about the religion.

Church spokesperson Virginia Stewart denies the guide’s release is related to a new controversial book that examines the inner working of the church. “It just happened to be when we finished it,” she told Crikey.

The guide focuses on the Asia-Pacific region, but also covers general details about the church, such as that the word “Scientology” means “knowing how to know”, the religion’s ultimate goal is “true spiritual enlightenment and freedom for all” and it is entirely funded by its members. The guide also explains its two most common symbols:

Controversial, and core, beliefs — the church’s aversion to traditional psychiatric treatments and medicine, the use of e-meters to measure electrical charges in the body (used to “locate areas of spiritual distress or travail during auditing”) and the secretive Sea Organisation Order (individuals sign a billion-year pledge dedicating themselves to the SeaOrg and must leave if they have children) — are covered. It also addresses the “alien myth”, clarifying that “Scientology has no religious belief that we are descended from aliens or have aliens living inside us”.

More specific to Australia is a list of volunteer work that Australian Scientology ministers have been involved in. There was a small number of volunteers involved in the clean-up after the 2011 Queensland and Victorian floods, the Christchurch earthquake and the NSW bushfires, while Scientologists also provided English literacy classes for African migrants in Melbourne.

Pulitzer prize-winning writer Lawrence Wright penned a 26-page article on the Church of Scientology, largely based on interviews with ex-Scientologist and Hollywood screenwriter Paul Haggis, for The New Yorker in 2011. It offers a fascinating insight to the little-known religion and reveals that the FBI were investigating allegations of slavery in the SeaOrg. Haggis also claimed church leader David Miscavige is a controlling and vicious figure, and the church encourages members to cut themselves off from any family or friends who are not Scientologists.

But Stewart says the article had “no impact” on the church here in Australia and she has yet to meet anyone who even read it. “No one has mentioned it to us at all,” she said.

The article led to Wright’s book Going Clear: Scientology, Hollywood, and the Prison of Belief, which was released last week in a blaze of interviews and promotion. Stewart says she’s unconcerned. “It’s just mushing together allegations from other sources, there’s no new revelations,” she told Crikey. “I think he was just making money. Write a book and make money, that’s my personal view.”

Last week The Atlantic removed a paid advertisement for the Church of Scientology that was written to appear like a normal article (its comments were also moderated to only allow pro-church comments) after a public backlash. It is now reviewing its advertising and content policies.

When asked about The Atlantic incident, Stewart replied: “I think that there’s some people who no matter what you do, they still don’t like it. There’s people who don’t like religion, doesn’t matter if you’re a Scientologist or a Catholic.”

More damaging to Australian Scientologists are the local tabloid current affair shows. After one TV show displayed an aerial map of the church’s headquarters in Dundas, Sydney, “hooligans came and abused us”, Stewart says. “All of a sudden, rocks and things are being smashed, graffiti, our cars are being egged. It’s horrible,” she said.

The release of the media guide is to encourage more balanced reporting, Stewart says. “With the more non-online media, we would often get calls,” she said. “With online, it’s changed all of that. Something comes in and it just goes straight out. For online media, the balance we’ve experienced, we don’t get as much of a say or get asked. We’re very happy to answer questions.”

The 2012 census showed just 2136 Australians identified as Scientologists, but the church claims the figure is much higher and Scientologists fear identifying themselves. The only numbers the church can provide are flimsy — it claims to have 250,000 people on its Asia-Pacific mailing list, which includes Australia, New Zealand, Japan and Taiwan.

Stewart acknowledges the media coverage of the religion is completely out of whack to the number of Scientologists in Australia. “We’ve been told by media, ‘[it’s] because you keep getting the ratings up’.”

Peter Fray

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