Glenn Dyer’s TV ratings: Seven’s news special con wins viewers, thanks to Stosur

This is hour-long news special is a silly idea from Seven, but having said that, you can see the thinking behind it -- flaws and all.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

The Glenn Dyer breakdown: Seven won the night, but the evening audience for the tennis dipped to just over 720,000 from 7pm to around 10.30pm in metro markets and just over 1.1 million nationally. A weak night and the lowest of the first three days so far. Ten once again ran fourth behind the ABC. The ABC’s repeat of the Queen special at 8.30pm averaged 630,000 metro and 914,000 national viewers.

Ten obviously figures that with Keith Urban recruited to the judging panel of American Idol, the program can get some traction here. Ten management of course haven’t explained to local writers in their PR screeds that American Idol is under growing pressure in the US because of disappearing viewers. In fact the program lost a quarter of its regular season audience in 2012, while the final was watched by an average of just over 21 million people, down nearly 30% from 2011 and well under the 38.1 million all time high in 2003.

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