iSentia Index

Jan 16, 2013

Sentia Media index: Macking the media mentions

Julia Gillard returned to the desk early and soaked up media coverage on bushfires and the royal commission. And Jenny Macklin's gaffe won her headlines for the wrong reasons.

John Chalmers

iSentia group communications manager

As our politicians return from holidays it’s no surprise to see Prime Minister Julia Gillard receiving the most media coverage, in the main for her attendance at the Tassie bushfires (along with Tasmanian Premier Lara Giddings) and for the appointment of NSW Supreme Court judge Peter McClellan to head the royal commission into institutional child s-xual abuse. The six commissioners meet in Sydney today for the first time.

Unusual, however, is the sight of Families Minister Jenny Macklin taking second place for media mentions, ousting perennial number two, Opposition Leader Tony Abbott, by saying she could survive on the $35-a-day Newstart allowance — and subsequently apologising as protesters demonstrated outside her Melbourne office. (Note: we’ve searched back to January 1 for our first outing in 2013.)

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