The Glenn Dyer breakdown: Lleyton Hewitt was valiant in losing his match last night, and while Seven bosses will cheer his valour, they will miss the ratings impact in the next two weeks of his performance on centre court in Melbourne.
Seven simply streeted the opposition last night in metro and regional markets, thanks to Hewitt’s efforts. Seven’s big win more than regained the lead Nine had built up on Sunday night with the Australia-Sri Lanka one-day cricket match. Ten was again weak (except in Brisbane) with the ABC doing better elsewhere (and especially in Sydney) and in regional markets.
And judging by the way the Melbourne 6 to 7pm news and current affairs ratings are going, Santa didn’t leave a black hole filler in Seven’s stocking on Christmas Eve. Seven News and TT are still being drubbed by Nine and ACA in that market. In some markets (in regional areas), TT was impacted by the live tennis from Melbourne.
Tonight: Bernie Tomic (who plays tonight, as does Roger Federer) and Sam Stosur are now Seven’s go-to Ozzie ratings boosters, so long as they continue to survive. ABC1 has a repeat of New Tricks and then Next Stop Hollywood. Ten has more Jamie Oliver meals and then NCIS repeats. Nine has repeats from 7pm to 10.30pm when we get a fresh Survivor.
The top 10 national programs (metro & regional combined):
- Australian Open Tennis: Night (Seven) — 1.801 million.
- Seven News — 1.765 million.
- Nine News — 1.750 million.
- A Current Affair (Nine) — 1.453 million.
- ABC1 News — 1.263 million.
- RBT (Nine) — 1.142 million.
- Today Tonight (Seven) — 1.140 million.
- QI (ABC1) — 977,000.
- The Mentalist (Nine) — 956,000
- 7.30 (ABC1) — 934,000.
The Metro Winners:
- Australian Open Tennis: Night session (Seven, 7 – 10.30pm) — 1.246 million.
- Seven News — 1.181 million.
- Nine News — 1.174 million.
The Losers: No one really, it’s summer and Lleyton Hewitt on Seven was always going to win big.
Metro News & CA: Nine News won Sydney: 308,000 to 307,000. close. But in Melbourne it was Nine, 394,000 to Seven News 265,000 — a country mile and more. Nine News also won Brisbane and Adelaide. ACA lost Sydney to TT, but won Melbourne by more than the proverbial country mile, 336,000 to 188,000. TT won Adelaide, Brisbane and Perth, but not by enough to make up for the drubbing in Melbourne.
- Seven News (6pm) — 1.181 million.
- Nine News (6pm) — 1.174 million.
- A Current Affair (Nine, 6.30pm) — 964,000.
- Today Tonight (Seven, 6.30pm) — 940,000.
- ABC1 News (7pm) — 874,000.
- Ten News (5pm) — 632,000.
- 7.30 (ABC 1, 7.30pm) — 600,000.
- The Project (Ten, 6.30 – 7 pm) — 438,000.
- ABC1 Late News (10.25pm) — 196,000.
- SBS ONE News (6.30pm) — 173,000.
- SBS ONE Late News (10.30pm) — 84,000.
In the morning: Seven’s Morning Show has been pre-empted by the tennis from Melbourne for the next two weeks.
- Sunrise (Seven, 7am) — 369,000.
- Today (Nine, 7am) — 296,000.
- Mornings Summer (Nine, 9am) — 163,000.
- News Breakfast (ABC1, 7am) — 55,000 + 37,000 on News 24.
Metro FTA: Seven (three) won with a share of 37.3% from Nine (three) on 25.7%, the ABC (four) was on 17.7%, Ten (three) was on 14.6% and SBS (three) ended on 4.7%. Seven leads the week with 32.4% from Nine on 28.0%, the ABC is on 17.4% and Ten is on 15.6%. Main Channels: Seven won with 29.6% from Nine on 18.4%, ABC1 was on 11.2%, Ten was on 7.8% and SBS ONE ended on 3.6%. Seven leads the week with 25.0% from Nine on 20.5%, ABC1 is on 12.0% and Ten is on 9.7%.
Metro Digital: 7TWO won with a share of 4.8% from ABC2 on 4.1%, GO on 3.8%, Eleven was on 3.7%, Gem, 3.5%, ONE, 3.1%, 7mate on 2.9%, ABC3 was on 1.2%, News 24, 1.1%, SBS TWO was on 1.0% and NITV (National Indigenous TV) was on 0.1%. The 100 digital channels had an FTA share last night of 29.3%. 7TWO leads the week with 4.8%, from GO on 4.0% and ABC2 on 3.5%.
Metro including pay TV: Seven (three) won with a share of 30.0% from Nine (three) on 20.6%, the ABC (four) was on 14.2%, Ten (three) was on 11.7% and SBS (three) ended on 3.8%. The 16 FTA channels had a total viewing share of 82%. The 11 digital channels had a total hare of 23%, the five main channels, 58.8%, Pay TV’s share rose to 17.5% for the 200 plus channels on Foxtel.
The top five pay TV channels were:
- Arena — 3.9%
- Fox8 — 2.9%.
- TV1 — 2.5%.
- Cartoon Net. — 2.0%.
- A&E, LifeStyle — 1.8%.
The five most-watched programs on pay TV were:
- Golden Globes (Arena, 8.30pm) — 96,000.
- Golden Globes (Arena, Noon Live) — 93,000.
- Modern Family (Fox8) — 87,000.
- Coronation Street (UKTV) — 77,000.
- Eastenders (UKTV) — 65,000.
Regional: Prime/7Qld (three) won with a share of 38.0% from WIN/NBN (three) on 30.2%, the ABC (four) was on 16.1%, SC Ten (three) was on 11.2% and SBS (three) ended on 4.0%. Prime/7Qld won the main channels with 28.0%, from WIN/NBN on 22.2%, ABC1 on 10.1% and SC Ten on 6.2%. 7mate won the digitals with 5.0% from 7TWO on 4.9% and GO on 4.7%. The 10 digital channels (NITV isn’t in regional areas) had a total FTA share last night of a high 30.3%. Prime/7Qld leads the week with 32.7% from WIN/NBN on 32.7% as well,, the ABC is on 15.8% and SC Ten is on 13.3%.
The five most-watched programs in regional markets were:
- Seven News — 583,000.
- Nine News — 575,000.
- Aust Open Tennis — 555,000.
- ACA — 488,000.
- RBT — 464,000.
Major Metro Markets: Seven had a clean sweep in all five metro markets. Nine and the ABC/ABC1 were second and third except in Brisbane where Ten was third. In the digitals, 7TWO won Sydney, Melbourne, Perth and shared Adelaide with GO. GO won Brisbane. Seven leads the week everywhere: Nine is second and the ABC is third except in Brisbane where Ten remains third.
(All shares on the basis of combined overnight 6pm to midnight All People)