Jan 9, 2013

Credlin a ‘reluctant’ but savvy star in Abbott’s female strategy

Were Peta Credlin's media interviews about her IVF issues really part of a deliberate strategy by the Tony Abbott camp to woo female voters? Yes and no, Crikey can reveal.

Amber Jamieson — Freelance journalist in New York

Amber Jamieson

Freelance journalist in New York

Political advisers rarely give on-the-record interviews. But was Peta Credlin’s Marie Claire chat — and subsequent follow-up in the News Limited tabloids, reigniting a debate on Tony Abbott’s views on female issues and IVF treatment — part of a deliberate strategy to woo voters? Yes … and no.

“They approached us,” Marie Claire editor and publisher Jackie Frank told Crikey as the magazine hit newsagents today. But a Credlin interview wasn’t what the Liberals had in mind — that was “serendipitous” timing, the high-profile editor reveals.

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52 thoughts on “Credlin a ‘reluctant’ but savvy star in Abbott’s female strategy

  1. Jimmy

    Yes Credlin’s story is genuine and the opportunity was fortunate but doe anyone really think that after approaching Marie Claire to try to get a “Tony is really warm and fuzzy” article and only being offered a spot for Credlin that Abbott, Credlin and any other big wig in the Lieral party didn’t workshop what would be said and how it was said.
    Just look at what was said “spin will only get you so far in my job — substance is what will make the difference” which fits well into the Liberals story of “the ALP is all spin and Tony is a man of substance”, “She also reveals her hardest day at work was the day after the dodgy joke at the CMFEU conference” again the Liberal party line of “those unions are really bad”, “she says sometimes in meetings full of men “some idiot” will try and make her feel like the token female.” but not my Tony and then of course the “Tony let me keep my drugs in his fridge and is misunderstood”.
    Of course a terrible boss could have forced Credlin to keep her drugs in the office fridge so she didn’t have to be wasting work time going back and forth.

    It is also weird that anybody who points out that TOny has been on the record making statements that contradict Credlins view have been attacked for being insensitive to Credlins plight when the 2 things are not mutually exlusive, you can feel for Credlin as a person but still see she is shovelling sh t about her boss for poltical reasons.

  2. shepherdmarilyn

    The thing is who cares about Credlin.

  3. Merve

    They hire a man to implement a female-friendly Abbott campain. OK….

  4. Antony Pincombe

    Peta Credlin is paid to make Tony Abbott look good. She is the animal called a ‘Spin Doctor’ after all so she is just doing her job. Of course she is disingenuous, if she were working for the Labor Party she would be working just as hard to make him look bad. She gets paid to say this rubbish as she is a ‘Spin Doctor’. What do ‘Spin doctors’ do, they spin half truths and lies so they are palatable to the general public. John Howard had some real experts spinning bullshit full time, Tampa, Children Overboard “I didn’t know!” What a load of Cockyshit! this is just the new way to do it, get a woman who gets paid something in the range of $250,000 to $500,000 per year to spin what a lovely bloke blokey Tony really is. When the truth is he is a fundamentalist catholic who believes Abortion, birth control, mini skirts, stem cell research should all be banned. He also believes once a woman is married she should be at home looking after the kids and doing the housework. He is a throw back to the fifties just like his mate Howard.

  5. Holden Back

    So this tells us Abbott is a ‘conviction politician’ who changes his word to suit the situation, even in the face of his faith’s stated views on issues.

  6. zut alors

    There’s too much vested interest in these interviews.

    It leaves the impression Credlin lacks cred.

  7. jmendelssohn

    What I found curious about this whole event is that the Telegraph article was published just as the full horror of the Tasmanian bushfires was dominating the news. Tony Abbott, who is usually all over any current news story and happy to leap into action man mode right away, limited his comment to one short tweet approving of Julia Gillard’s intervention so the main media effort from his office could focus on “evil left wing attack on troubled Peta”. His response that he would be joining the fight against fires as soon as he finished a Brisbane engagement came some considerable time later. I’m not suggesting action man should have taken a running jump at the flames, but a considered, statesmanlike response showing empathy with the many people who have lost their homes and all their possessions would not have gone astray.
    Other than showing that he won’t be a prime minister who can walk and chew gum at the same time, this tactical pause does indicate something fairly tacky at the heart of the Credlin revelations.
    It also shows that Tasmania isn’t exactly on the Liberal radar.

  8. CML

    I’m with Marilyn. Who cares what Credlin did, said or ‘spins’? Doesn’t change my opinion of Abbott one iota! He has spent years, decades, digging a hole for himself on all these ‘womens’issues’. Should have stopped digging a long time ago, if he wanted to have any credibility with most women. Hypocrite!

  9. Patrick Brosnan

    “My impression of Peta Credlin is someone who has had quite a traumatic experience with IVF,” Maiden told Crikey. “To attack her about being honest about the fact that she wanted to have a baby and it hasn’t happened is pretty heartless. She might be Abbott’s chief of staff, but she’s a human being.”

    Yea gods, is this level of credulity a desirable quality in contemporary journalism these days? Credlin has been singularly unsuccessful in increasing the likability of TA, surely that’s the story, i.e. “what the hell are you getting paid for”? She obviously is not interested in developing policy and to take a statement such as “spin will only get you so far in my job” without hedging it with liberal amounts of irony is just moronic.

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