Dec 20, 2012

The Mayan sales: cashing in on the end of the world

Everything must go -- including the world. Businesses are cashing in on the Mayan apocalypse with branded sales -- and money back if the world really does end. Patrick Stafford reports.

If the world is going to end tomorrow, as Mayan end-of-the-world prophecy goes, Australian businesses are going to cash in first. Whether it’s cheap pizza or beer, or even bicycles, quick-thinking retailers are taking advantage.

“Many retailers are just natural entrepreneurs,” said Retail Doctor Group managing director Brian Walker. “They’re very good at building events around stories like this, and are just very quick to respond. This is a good example.”

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