Users snap over Instagram, but should have seen it coming
Dec 19, 2012
"2. Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you. If you are under the age of eighteen (18), or under any other applicable age of majority, you represent that at least one of your parents or legal guardians has also agreed to this provision (and the use of your name, likeness, username, and/or photos (along with any associated metadata) on your behalf."Facebook and LinkedIn already do something similar. Press the "Like" button or otherwise endorse a commercial thing, and your name and photo may be used in an promotion shown to your friends. Somehow all this started being reported as "Instagram can now sell your photos". People panicked, and have been downloading their photos to take elsewhere, using tools like instaport.me, even though the immediately preceding paragraph makes it quite clear:
"Our intention in updating the terms was to communicate that we'd like to experiment with innovative advertising that feels appropriate on Instagram. Instead it was interpreted by many that we were going to sell your photos to others without any compensation. This is not true and it is our mistake that this language is confusing. To be clear: it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear."Instagram also made it clear that they have no plans to use people's photos in advertising. The core lesson here is that services like Instagram aren't free. You pay for them by licensing the operator to use your content and other data in various ways. If you don't like that, well, pay for your goddam internet hosting yourself.