Dec 19, 2012

Sentia Media index: the pollies who won the media in 2012

Julia Gillard won plenty more media mentions than Tony Abbott in 2012, but the talkback radio and social media buzz was mostly negative. Sentia Media's index tracks the year that was.

John Chalmers

iSentia group communications manager

Back in 2010, it was close to a three-way tie at the top of our annual Top 20, with Tony Abbott wedged between the two prime ministers of that year, cursing that he hadn’t become the third.

By the end of last year Abbott’s party had moved to a commanding lead in the polls, but there had been only one prime minister and she received roughly twice as much coverage as the Opposition Leader, in something approaching a more normal media split.

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