Dec 7, 2012

Richard Farmer’s chunky bits: women welcome in media, as long as thin, pretty and not a CEO

In family films, few females occupy clout positions across eight different sectors with only two women in the surveyed programs being shown in the executive office of major corporations (i.e. CEOs, CFOs, Presidents, VPs, GMs). Plus other politics news.

Richard Farmer

Crikey political commentator

Stereotyped, s-xualised, and underrepresented. That’s the lot of women and girls on movie and television screens. And the discrimination extends all the way down to TV shows for children and family movies.

A new report from the Geena Davis Institute on Gender in Media (founded by the Oscar-winning actress) details just how alive gender imbalance is in the media. From analysing 11,927 speaking characters for gender roles across top-grossing family films,  prime time TV and children’s shows, it provides multiple indicators pointing to the fact that females are not as prevalent on screen as males.

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